Social media hashtags originated on Twitter but are widely used on other social media platforms including Instagram, which has great potential for reaching a huge audience. Using hashtags on Instagram in a well-thought-out, intentional way is a great way to expand your reach and connect with additional members of your target audience. What Are Hashtags… Continue reading Increase Your Reach on Instagram with the Right Hashtags
Trends in Social Media Marketing for 2022
For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If social media marketing is a big part of your overall marketing strategy, it’s important to keep your eye on trends. Here… Continue reading Trends in Social Media Marketing for 2022
Content Marketing on LinkedIn with Long-Form Articles for Pages
LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow their audience. It’s called Articles for Pages, and it allows companies to build community with long-form posts. Individuals have been able to post long-form content on LinkedIn for several years, but businesses have had to adhere to character… Continue reading Content Marketing on LinkedIn with Long-Form Articles for Pages
AdSense is Moving to a First Price Auction Model
Google has announced that it’s moving AdSense from a second-price auction model to a first-price auction model by the end of the year, which brings it in line with their other ad offerings and makes it easier for Google to compete with other exchanges. These changes will happen automatically, so publishers and marketers don’t need… Continue reading AdSense is Moving to a First Price Auction Model
Trends Gaining Momentum on Pinterest
Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted would grow in 2021. The latest information they provided shows that they got 80 percent of their predictions right. Pinterest may not be the first platform you think of… Continue reading Trends Gaining Momentum on Pinterest
Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook
LinkedIn has long been a platform for professionals to engage with each other and a place for job hunters to find work. If you’re spending a lot of time browsing Instagram and Facebook looking for leads but not doing anything on LinkedIn, it may be time for a change in strategy. The pandemic has led… Continue reading Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook
Facebook Ads for B2C Lead Generation
With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great way to attract leads at the lowest cost and they provide a seamless user experience. They can also help with market research and customer feedback… Continue reading Facebook Ads for B2C Lead Generation
Getting Started with Instagram Explore Ads
People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
YouTube Advertising Basics
Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has over 2 billion logged-in viewers a month so it’s worth considering as part of your advertising strategy. While YouTube’s audience… Continue reading YouTube Advertising Basics
