Success in marketing depends on knowing exactly who your target audience is. Gen Z represents those born between 1997 and 2012. What are the priorities for people in this group and where do they spend most of their time online? Gen Zers have been surrounded by technology as long as they can remember. They’re accustomed… Continue reading The Best Apps For Marketing to Gen Z
Getting Started with Amazon DSP
If you’re looking for new ways to reach prospects and increase conversions, consider Amazon Advertising. When you think of trying to reach your audience through a channel mix that includes display advertising, video ads, and audio ads, you may not think of Amazon Demand Side Platform, also called Amazon DSP. This is a type of… Continue reading Getting Started with Amazon DSP
