CASE STUDY / CANADA DENTAL GROUP

Growing from one to multiple practices by local strategy.

Paid Search

Social Ads

+30%

NEW PATIENT GROWTH

Canada Dental Group

Canada Dental is a local dental provider with a reputation for excellence in service and works with patients in certain geographic areas. Over the years they have seen tremendous growth in their practice and currently have multiple practices in the Greater Los Angeles area.

Objectives

Provide the dental practice with more consistent patient growth so they can maintain a consistent patient pipeline.

Strategy and implementation

Utilized Google Search & Call Only campaigns in GEO targeted areas to provide searchers a way to discover the practice
Utilized Call tracking and analytics via Call Rail to identify how each patient was coming to the practice and better understand the search terms driving the requests
Utilized Social Ads via Facebook to provide another source of new patients as well as allow for Dental Practice discovery

The results

Consistent YoY new patient growth of over 30%

Reduction in overall marketing costs due to utilizing channels with better tracking and analytics

Increased revenue per patient due to targeting of cosmetic surgery services

The ability to expand and open additional locations

A word from our client

Our practice was seeing consistent growth but we really wanted to increase the volume of new patients as we grew the practice. Softline implemented a local strategy for us that was really focused on calls to our office and we saw explosive growth starting the first month. With call tracking we were able to identify weaknesses in our front desk staff and address those as well. We are now at 3 offices and growing!

Dr. Aris M Canada Dental Group