CASE STUDY / KOLE IMPORTS & CLOSEOUTS
Achieving growth by crafting cutting edge marketing solutions.
90%
MORE ONLINE CONVERSIONS
Kole Imports & Closeouts
Founded in 1985, Kole Imports has been a leading wholesale merchandise distribution company for over 30 years with over 10,000 products and serving over 100 countries.
Objectives
Achieve growth in direct e-commerce sales via koleimports.com while maintaining ROAS goals. Additionally, testing and implementing new marketing channels that can deliver the right type of customer and growth.
Strategy and implementation
- Audit and develop a plan to rebuild current Google, Bing, and Yahoo Paid search campaigns
- Implement accurate conversion tracking goals and marketing funnels
- Deploy Search, Remarketing, & Display campaigns
- For the first time, deploy shopping campaigns via Google, Bing, & Shopping Retargeting via Criteo
- Develop & Deploy Facebook, Instagram, Linkedin, and Pinterest campaigns with various targeting and goal initiatives
- Analyze current site, historic keyword data, search console data, and competitor data to develop and deploy an Organic keyword strategy based on maximizing Organic sales
The results
90% increase in online conversions for the first 2 years
Over 33% growth in online paid conversions YoY
Decrease in CPA costs while maintaining ROAS goals
Deliver new channel sales via Social Ads with very low CPA costs
Increase overall Organic traffic to the site by 80% the first year with maintained Organic growth via a comprehensive keyword strategy
Increased budget on marketing initiatives by 25% YoY for the past 4 years
A word from our client
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Kole Imports has been working with Softline for over 7 years now. During that time, they have been instrumental in crafting cutting edge marketing solutions. Working with Softline we have been able to significantly grow our customer base which has helped Kole Imports to grow as one of the leading Wholesale Merchandise Distribution companies in the United States.
Jason H Kole ImportsThey constantly innovative with their approach which has enabled us to stay ahead of the market. I’d recommend working with Softline if your looking for a true marketing partner and not just a vendor.