CASE STUDY / CLOSETS BY DESIGN
15 years of success in franchise, traffic and leads.
+55%
ORGANIC GEO BASED TRAFFIC+37%
MORE LEADS
Closets by Design
Since 1982 Closets By Design has been delivering high quality storage and organizing solutions across the US & Canada via their network of franchise partners.
Objectives
Achieve growth in online lead generation for its corporate marketing initiatives as well as its franchise partners while maintaining target CPA levels based on geographics. Additionally, Closets By Design wanted to increase the visibility and interest in its franchising offering to attract more franchise operators
Strategy and implementation
- Develop & Deploy new Google Ads, Bing Ads, and Yahoo Ads campaigns
- Develop & Deploy targeted landing pages designed for location and keywords to ensure higher conversions
- Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the brand, corporate, franchising, as well as enhance the geo specific franchises.
- Implement advanced analytics and goals to ensure we are able to identify multi channel conversions
- Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram
The results
An average of 37% increase in leads YoY for the past 15 years across paid search campaigns.
Organic traffic increased an average 22% YoY for the past 15 years
Geo based organic traffic growth as been over 55% for the past 3 years
Successful introduction and growth of Social Ads as a new lead generation channel
Growth in franchise operators and interest since targeting this initiative over 5 years ago
Increased budget on marketing initiatives by 15%-20% YoY
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