If your business is in the home services industry, your marketing strategy should start with an awareness of current trends. The home improvement market is booming and showing no signs of slowing down. There’s high demand for home improvement services, and this industry is valued at more than $485 billion.
Reaching prospects in this market depends on getting to know your target audience. Millions of homeowners have equity in their homes that they may want to use for remodeling and repairs, investment opportunities, or debt consolidation. The current trend is to build wealth by leveraging this equity.
When prospects are looking for a company to do business with, the first place they look
is online. For your business to be competitive, you have to make sure that it can be found online. Keep your website updated with your business's location, current hours, and contact information.
The Importance of Online Reviews
There’s no doubt that your prospects have plenty of choices available to them when trying to find a home services company. The internet has made it possible for people to gather information about a business almost instantly, and one thing that most consumers rely on is the experiences of other consumers.
Approximately eight out of ten consumers rely on Google Reviews when researching a business. They look for information on whether a brand is reliable and trustworthy. Encourage your current customers to leave a review based on their experiences with your company.
The majority of consumers are more likely to do business with a company that takes the time to respond to each individual review. This gives prospects an idea about your reputation and brand identity. AI can help you come up with responses to online reviews, but it’s important to add a human voice to your responses as well.
Alternatives to Google
Google Reviews isn’t the only place prospects are researching your brand and your reputation. Many consumers visit two or three different review sites when choosing home services providers.
Social media platforms provide another way to learn about different businesses, and prospects may be looking on TikTok and Instagram to discover, evaluate, and share information about different brands. Your company needs to maintain an active presence on social media and respond to comments and reviews done on these platforms.
Phone Calls Still Matter
Even though your online presence is hugely important, don’t forget about customers who try to reach you by phone. Approximately one-third of customers in the home services market choose phone calls as their primary method of communication. Many people are looking for a direct interaction with a human being when they have questions or want to schedule an appointment. Personalized service should be available to these customers. There’s a good chance you may lose potential customers if they find they’re unable to reach a live representative.
For expert guidance on marketing your home services business and boosting your
online visibility, get in touch with Softline Solutions today.
