Lead generation ads have been launched on Reddit in beta, which is available globally for advertisers who use this platform. Businesses across various industries may benefit from this since this new ad format allows advertisers to engage with diverse audiences and capture high-quality leads. When a reader clicks on your ad, a form pops up where the reader can share their contact information and can quickly follow up with a newsletter, discount code, etc.
Lead generation ads on Reddit are powered by AI automation platform Zapier. Reddit is a platform where users are engaged and highly intent on seeking information, making it the ideal environment for brands to connect with prospects who want to learn more about new business products and solutions. Lead generation ads collect user information directly on Reddit and the integration with Zapier seamlessly sends leads from Reddit to the advertiser’s CRM. This automates lead segmentation and allows for quicker follow-up with interested prospects.
Benefits of Lead Generation Ads on Reddit
Using Reddit’s lead generation ads is a way for interested prospects to opt in and provide key information such as their name and email address without leaving the platform. At the same time, privacy is prioritized so that user data is handled securely. The format of these ads is designed with both Reddit users and advertisers in mind. It’s mobile-optimized with auto-populating fields, making it a smooth experience.
Compared to traditional campaigns on Reddit, the cost per lead is lower and submission rates are higher. Traditional conversion campaigns send prospects to external landing pages and many users navigate away without filling out the form. Lead gen ads keep users on the platform making it more convenient for them to take action.
Why Advertise on Reddit?
When considering what platforms to include in your social media marketing strategy, Reddit is a platform that shouldn’t be overlooked. There are more than 267 million weekly users, so there’s a good chance some of your target audience can be found there. This includes tech enthusiasts, B2B decision makers and people seeking information on many different topics.
Reddit reports that 75% of B2B decision makers say that this platform has the most influential perspectives on new business solutions and products. The audience on Reddit has a unique mindset of seeking information and being primed to engage with brands. Using lead gen ads on this platform is a good way to broaden your networks and increase brand awareness. Early users of these ads have reported promising results.
There’s a lot to consider when it comes to social media marketing. It can be confusing to keep up with constant changes on social media platforms and to decide which platforms make the most sense for your industry. Whether you need help with social media content planning or other aspects of digital marketing, the experts at Softline Solutions can help you get your ads in front of the right people so you can reach your online potential. Get in touch with Softline Solutions today.
