Small businesses have often ignored the benefits of Adwords, which is a Pay per click advertising platform offered by Google, simply because they don’t understand how it works or how the use of such advertising campaigns can positively impact their businesses. Adwords works because it allows businesses to more accurately target their audience and create a higher rate of conversion that traditional marketing efforts can produce. Google Adwords allows your business to define the keywords and keyphrases they want to use to promote their businesses and then convert those words and phrases into pay per click ads that are displayed wherever Google ads are displayed. This process allows your small business to be advertised all across the Internet, especially on those that target the same geographical area.
Google AdWords is a superior advertising platform over other advertising campaigns for small business because they provide immediate visibility and a budget flexibility that other campaigns simply can’t match. In addition to being a highly responsive and cost effective solution, Google provides real time metrics that allow you to see how well your AdWords are performing so that you can make changes based on your customers’ behaviors.
All of these elements add up to an advertising program that can be measured and tweaked quickly in order for you to react to your customers’ preferences and take advantage of trends much more quickly than other methods of advertising.
With AdWords, you can control how much you pay for your advertising. This is especially important to small business owners where cash flow management means that you have to account for every single dollar spent. Google has instituted a bidding system that allows you to pay for the clicks that you get. In addition, you control the value of each click, giving you the highest level of control over the return on your investment of any advertising platform. AdWords does not require you to have a monthly minimum and your budget can be as low as $10 per day and the setup fee is only $5, making it the perfect advertising platform for cost conscious small business owners.
Business owners enjoy the flexibility of AdWords. They give you full creative control over what your ads say and how they look. You get to decide what days and what time of the day your ads will be shown and you can even link them to products or website that exist outside of Google’s network.
Last but not least, you get access to real time reporting metrics that will let you see exactly how you’re your ads are performing. If you find that an ad isn’t doing so well, you can make changes on the fly in order to boost their performance. The robust reporting dashboard will allow you to see exactly where your traffic is coming from so that you can maximize your exposure and take advantage of trends and consumer behavior.
AdWords is an extremely user-friendly, powerful advertising platform that can help you take your small business to the next level. Take advantage of this inexpensive advertising platform today.
