Marketing on social media is a powerful way to connect with your audience, but an impersonal approach to marketing isn’t going to reach them. People are looking to feel like companies care about them and their needs, which is known as human-centric marketing. You can’t buy trust on social media, but you can earn it by bringing your brand to life.
Social is Where Your Audience Is
When creating your brand’s story, you can be sure that a significant number of people in your target market are on social looking for what you have to offer. There are over 3.6 billion people using social media globally, and that number is continually growing. More than 2.7 billion people actively use Facebook each month and millions of people use other platforms regularly.
How Can You Stand Out on Social?
It can be daunting to consider how you can possibly stand out among competitors on social media. Consumers can pick and choose who they do business with, and people browsing on social media aren’t looking to be sold to. They’re looking for messages that are relatable and that make them feel special and validated.
Speaking the Language on Social Media
Effective marketing on social starts with speaking the language. It can help to have a team of experts on your side who know the latest trends and think in hashtags, people who can express a message in 280 characters or less. At Softline Solutions, you’ll find marketers who can create relatable content that delves into the psyche of your prospects. It’s a human-focused approach that helps customers feel valued.
What You Can Expect from Softline Solutions
Softline Solutions can help you bring your brand to life with customized social media solutions. We help you create human-centered messages that reach your target audience. Our services include:
- Social listening: brand and competitive
- Social measurement and analytics
- Content and creative campaigns
- Social channel management
- Promoted and paid social management
- Custom social dashboards
With our help, you can create multiple ads and target audiences. This helps us see what your audience relates to and what’s converting best so we can amplify that strategy.
Expert Guidance in Organic Social
Don’t use a hit or miss approach to organic social. Let us help you identify what makes your brand truly unique and what stimulates engagement and connection from prospects. We’ll help you let your clients see the human side of your business and we’ll help you love every post on your brand’s channels. This authentic approach is how you build trust and relationships with your audience. We’ve helped many businesses grow their audience and online presence, and we have a history of driving impact with proven results. Contact Softline Solutions today to get started.
