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Pay-Per-Click in 2025

Marketing is an industry that’s continually undergoing changes, but one thing that hasn’t changed is...

What Home Services Marketing Professionals Need to Know

If your business is in the home services industry, your marketing strategy should start with an...

Generating Reach on Threads With Questions

Threads is a rapidly growing Meta-owned platform that provides an alternative to Twitter/X. Many...

Getting Better Results from Ecommerce Search Campaigns

When done right, pay-per-click advertising (PPC) offers a healthy return on investment (ROI) for...

Create Content Based on Buyer Preferences

Content creation is essential as a way to build brand recognition and engage with your target...

The Best Apps For Marketing to Gen Z

Success in marketing depends on knowing exactly who your target audience is. Gen Z represents those...

The Success of the Google Advertising Platform

When you think of online advertising, there’s a good chance you think of Google, which is the...

Factors That Affect Search Engine Rankings

Understanding search engine optimization and trying to determine what causes pages to rank high in...

Why Small Businesses Should Leverage Digital Marketing

Traditional marketing such as outdoor advertising, print ads and brochures are often the first type...

Confidential Matching Launched By Google

Google recently announced the launch of confidential matching. It’s a privacy-first solution and a...

Better SEO Insights With GA4

Google Analytics 4 (GA4) is a great tool for analyzing traffic to your website and offering insights...

Using Short Form Video in 2024

The average consumer faces a deluge of content every day, so it’s no surprise that attention spans...

Lead Generation Ads Launched on Reddit

Lead generation ads have been launched on Reddit in beta, which is available globally for...

Use Storytelling For Better Brand Results

Boring business jargon doesn’t have much impact when it comes to branding. A better approach that...

60-Minute Video Uploads on TikTok

One thing you can be sure of when it comes to social media marketing is that things are always...

Upgrades to Google Performance Max

Google Performance Max, also called Pmax, is a way for marketers to access their full inventory of...

Creating an Effective Marketing Plan

If your company isn’t already creating an annual marketing plan or if your current marketing plan...

Do Longer Reels Help or Hurt Performance on Instagram?

If Instagram is part of your social media strategy but you’re not getting the results you’re hoping...

Creating an Exceptional Marketing Plan

An important part of successful marketing is to create a marketing plan each year. An exceptional...

Marketing On TikTok With Ads and Content Creation

Since starting as an app used mainly for lip-syncing in 2016, TikTok has experienced explosive...

Using LinkedIn for Lead Generation

Whether your business is large or small, LinkedIn is a powerful platform for generating leads.  It’s...