Social media has become a way of life for millions of people around the world. Facebook and YouTube are each less than two decades old but are among the most visited sites online. The biggest platforms gain new users today, but there are newer platforms such as TikTok and Twitch that are also gaining new… Continue reading What Marketers Need to Know About Social Media Algorithms
Is Your SEO Strategy Google Algorithm Resistant?
Search engine optimization (SEO) is complex and is made more complex with frequent changes to search engine algorithms. Maintaining good search engine rankings through Google’s updates can feel like aiming at a constantly moving target. While it’s impossible to predict what changes may happen next, there are some things you can do that can help… Continue reading Is Your SEO Strategy Google Algorithm Resistant?
What is Lead Scoring?
There are many ways to generate leads, but only a small percentage of leads become customers. How do you identify which leads should be nurtured? Some leads are actually interested in what you have to offer while others are just starting to look around. Lead scoring is a method used to prioritize leads. It’s done… Continue reading What is Lead Scoring?
What You Need to Know About UX
If you want to keep bounce rates low and conversion rates high, it’s important to elevate your website’s user experience (UX). The Google Page Experience Update calls for a more user-focused approach to web design and search engine optimization (SEO). Even without Google’s update, UX has been becoming more and more important. Each interaction visitors… Continue reading What You Need to Know About UX
Improving Email Click-Through Rates
Over 4 billion people use email daily and that number keeps climbing. Email marketing is an extremely important part of your overall marketing strategy. Are you happy with your click-through rate (CTR)? Your CTR refers to the number of readers who opened your email and clicked on a link in the email. When this rate… Continue reading Improving Email Click-Through Rates
Planning a Paid Media Strategy and Budget
There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning your paid media strategy includes planning how much you’ll spend on this marketing tactic and where to focus your time and attention. There are… Continue reading Planning a Paid Media Strategy and Budget
Is Blogging Still Important in Your Digital Marketing Strategy?
There are many possible approaches to a digital marketing strategy and you may wonder whether blogging should still be an important part of your strategic plan. When done right, blogging can help you build your online presence and should still be included in your overall strategy. It can drive traffic to your website and keep… Continue reading Is Blogging Still Important in Your Digital Marketing Strategy?
Can Hashtags Be Used on LinkedIn?
LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this platform until 2016 even though LinkedIn has been around since 2003. Hashtags do work on LinkedIn and can be added to published articles, status updates, comments, or business pages. Just like Instagram or Twitter, a hashtag can be a combination… Continue reading Can Hashtags Be Used on LinkedIn?
Defining Your Brand Purpose Attributes
The essence of your company revolves around characteristics your company already has. The qualities you have intentionally assigned to your brand are known as brand purpose attributes. These are the characteristics that distinguish your brand and give your audience a reason to connect with you. When your target audience aligns with your brand purpose attributes,… Continue reading Defining Your Brand Purpose Attributes
Preparing for the Sunset of Google’s Expanded Text Ads
Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create new expanded text ads (ETAs) or edit existing expanded text ads. You’ll still be able to stop and start the ETAs you have or remove them, and you’ll still see performance reports. But there’s an ongoing push… Continue reading Preparing for the Sunset of Google’s Expanded Text Ads
