Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your logo. It’s based on the competitive advantages of doing business with you. Spending time crafting a brand strategy can define and establish your market position. The more detail you put into your brand strategy, the… Continue reading Crafting a Brand Strategy
Simplifying Website Migration
Businesses may decide to migrate their website for a variety of different reasons, such as rebranding, redesigning a website, changing from HTTP to HTTPs, or otherwise changing the structure of the URL. It’s a serious change to the website, and if the website migration doesn’t go smoothly, you could end up with missing content, 404… Continue reading Simplifying Website Migration
Online Local Marketing for Your Business
It’s important for any business to grow an online presence. Online local marketing is using your online efforts to draw local traffic to your business, both online and offline. This can be beneficial for many businesses and is imperative for certain types of businesses such as restaurants and local professional services such as stylists, accountants… Continue reading Online Local Marketing for Your Business
Becoming More Visible with Your Google Business Profile
If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (GBP) can help make this happen and can help you to convert searchers looking for a local business in your industry into paying customers. Request Reviews… Continue reading Becoming More Visible with Your Google Business Profile
Planning Your Social Media Strategy
In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media platforms, you and your business might as well be invisible. If you haven’t been part of the conversation on social media, it’s… Continue reading Planning Your Social Media Strategy
Building an Effective Content Marketing Strategy
One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in what you have to offer. While the importance of content marketing is a well-known fact, not all marketers really understand how content marketing works. Here are… Continue reading Building an Effective Content Marketing Strategy
Why Email Marketing is Still Vital in 2022
With the continual growth of social media, many people expected email marketing to become a less important part of a digital marketing strategy. There are around 4 billion email users worldwide, and this number continues to grow. There are several reasons email marketing is still a vital part of an effective overall online marketing strategy… Continue reading Why Email Marketing is Still Vital in 2022
Optimizing Social Media Platforms for Best Results
Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
Why Email Marketing is Still an Important Strategy in 2022
Digital marketing is continually evolving and with social media and other new technologies growing, many people thought email marketing would become less important. Instead, it continues to be a widely used and effective communication tool. Worldwide the number of email users is over 4 billion, and this number continues to grow. Here are several reasons… Continue reading Why Email Marketing is Still an Important Strategy in 2022
What Goes into an Effective Email Marketing Campaign?
Marketing is always changing and evolving, but one thing remains constant and that’s the power of email marketing. It’s one of the most effective ways for brands to build ongoing relationships with customers, and most companies report a much higher return on investment from email marketing than from social media or other forms of content… Continue reading What Goes into an Effective Email Marketing Campaign?
