E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up to 50 products on their Twitter profile, giving much more room than Shop Spotlight, another Twitter feature, that only allows showcasing five products on the profile. Twitter Shops… Continue reading Twitter Shops in Beta Testing for E-commerce Businesses
Handling Negative Facebook Comments
It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many cases, what they really want is to be heard and acknowledged. Small businesses are sometimes tempted to delete their Facebook page rather than deal with… Continue reading Handling Negative Facebook Comments
Defining Your Brand Voice
An important part of building your online presence is defining your brand voice. Your brand may be recognizable by your logo and design colors, but your audience should also be able to recognize your brand voice. Content posted on different social media platforms should have a consistent voice and tone as a way of growing… Continue reading Defining Your Brand Voice
The Changing Landscape of Advertising on TikTok
When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness. By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok
Sharing Pinterest Idea Pins
Pinterest is a social media platform where users explore and share visual content that they find useful or entertaining. Businesses can create a business account that can be used to build brand awareness and conversions. A business account on Pinterest allows access to useful tools such as a video search tool and Pinterest Analytics, and… Continue reading Sharing Pinterest Idea Pins
Instagram Video Types
Video is a powerful way to reach your audience on many social media platforms including Instagram. Even though Instagram was once known primarily for sharing pictures, this platform has evolved to a place where marketers can interact with users using several different types of video. The number of Instagram users continues to grow, giving you… Continue reading Instagram Video Types
Use Evergreen Content in Your Year-Round Content Marketing
The goal of an effective online marketing strategy is to reach the right people at the right time, which means providing solutions to prospects at the exact moment they need it. One way to do this is by including evergreen content in your content marketing strategy. Like trees that stay green and don’t go dormant,… Continue reading Use Evergreen Content in Your Year-Round Content Marketing
Reaching Users in the New Instagram Feed
The one thing you can count on in the world of social media marketing is constant change. Instagram has recently made some changes to its algorithm, so you’ll need to consider the new Instagram feed and the impact these recent changes may have on your marketing efforts. In social media, an algorithm is a combination… Continue reading Reaching Users in the New Instagram Feed
Crafting a Brand Strategy
Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your logo. It’s based on the competitive advantages of doing business with you. Spending time crafting a brand strategy can define and establish your market position. The more detail you put into your brand strategy, the… Continue reading Crafting a Brand Strategy
Simplifying Website Migration
Businesses may decide to migrate their website for a variety of different reasons, such as rebranding, redesigning a website, changing from HTTP to HTTPs, or otherwise changing the structure of the URL. It’s a serious change to the website, and if the website migration doesn’t go smoothly, you could end up with missing content, 404… Continue reading Simplifying Website Migration
