The goal of an effective online marketing strategy is to reach the right people at the right time, which means providing solutions to prospects at the exact moment they need it. One way to do this is by including evergreen content in your content marketing strategy. Like trees that stay green and don’t go dormant,… Continue reading Use Evergreen Content in Your Year-Round Content Marketing
Reaching Users in the New Instagram Feed
The one thing you can count on in the world of social media marketing is constant change. Instagram has recently made some changes to its algorithm, so you’ll need to consider the new Instagram feed and the impact these recent changes may have on your marketing efforts. In social media, an algorithm is a combination… Continue reading Reaching Users in the New Instagram Feed
Crafting a Brand Strategy
Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your logo. It’s based on the competitive advantages of doing business with you. Spending time crafting a brand strategy can define and establish your market position. The more detail you put into your brand strategy, the… Continue reading Crafting a Brand Strategy
Simplifying Website Migration
Businesses may decide to migrate their website for a variety of different reasons, such as rebranding, redesigning a website, changing from HTTP to HTTPs, or otherwise changing the structure of the URL. It’s a serious change to the website, and if the website migration doesn’t go smoothly, you could end up with missing content, 404… Continue reading Simplifying Website Migration
Online Local Marketing for Your Business
It’s important for any business to grow an online presence. Online local marketing is using your online efforts to draw local traffic to your business, both online and offline. This can be beneficial for many businesses and is imperative for certain types of businesses such as restaurants and local professional services such as stylists, accountants… Continue reading Online Local Marketing for Your Business
Becoming More Visible with Your Google Business Profile
If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (GBP) can help make this happen and can help you to convert searchers looking for a local business in your industry into paying customers. Request Reviews… Continue reading Becoming More Visible with Your Google Business Profile
Planning Your Social Media Strategy
In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media platforms, you and your business might as well be invisible. If you haven’t been part of the conversation on social media, it’s… Continue reading Planning Your Social Media Strategy
Building an Effective Content Marketing Strategy
One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in what you have to offer. While the importance of content marketing is a well-known fact, not all marketers really understand how content marketing works. Here are… Continue reading Building an Effective Content Marketing Strategy
Why Email Marketing is Still Vital in 2022
With the continual growth of social media, many people expected email marketing to become a less important part of a digital marketing strategy. There are around 4 billion email users worldwide, and this number continues to grow. There are several reasons email marketing is still a vital part of an effective overall online marketing strategy… Continue reading Why Email Marketing is Still Vital in 2022
Optimizing Social Media Platforms for Best Results
Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
