Softline, Author at Softline Solutions

Reputation Management for C-Level Executives and beyond?

I recently signed on as the Sales Director for a start-up SEO Firm. My expertise is reputation management and I wanted to share my experiences about building our services from the ground up. Amazingly even in L.A. word of mouth marketing has worked very well for us. Just attending a few chamber of commerce events… Continue reading Reputation Management for C-Level Executives and beyond?

Reputation Management for Teenagers?

I recently attended a dinner and encountered a situation in which I realized just how important reputation management for teenagers and young adults might be. The hosts of the party are long time family friends and both are local politicians. The husband is state Congressman and the wife a local Supreme Court judge. However it… Continue reading Reputation Management for Teenagers?

Are you managing your online reputation or is it managing you?

Your company has experienced incredible growth over the last decade due to the incredible increase in connectivity and information sharing abilities of the internet. Your online sales have increased, your overall growth has increased, but at the same time your finding it increasingly difficult to manage customer satisfaction both off and online. While offline customer… Continue reading Are you managing your online reputation or is it managing you?

How can I get higher placement in search engines?

Customer: “How can I get higher placement in search engines?” “Really pay attention to the words you are using to define your brand. Get creative, I mean you?ll never rank with generic keywords such online marketing or local house painters. Also be sure you include words that give your geographic location and don?t forget to… Continue reading How can I get higher placement in search engines?

Small Business Marketing – Local Search Engine Optimization

At Softline we work with allot of small and medium size business’s so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations with prospective clients is ” Why should I do SEO when my… Continue reading Small Business Marketing – Local Search Engine Optimization

Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

“Americas premier global airline.” With the announcement of the confirmed Delta/Northwest merger the competition needs to surpass them online in order to maintain market share when this giant comes to life. No longer will an airline endure the costs of major hiccups without addressing issues immediately and creatively for the masses. Most importantly they need… Continue reading Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

Obamas team utilizes Search Engine Reputation Management

We have a presidential candidate that better understands the importance of reputation management. We all know the backlash Obama is facing over his small town “bitter” comments from his April 6th fundraiser. And of course Clinton has used this to lambast him through a radio campaign her team launched throughout Pennsylvania. But early this morning… Continue reading Obamas team utilizes Search Engine Reputation Management

CNN: Presidential Candidates Reputation on the line ?

Just noticed a special investigation on CNN as I was walking through our building?s lobby and it appears the presidential candidates are finally entering the realm of Reputation Management. Well more like disaster control since I assume they never considered they could actually get negative publicity on their websites. But now it appears someone has… Continue reading CNN: Presidential Candidates Reputation on the line ?

Starbucks – Experimenting with Reputation Management

There was an interesting article on Yahoo! news yesterday about how Starbucks launched a website to get feedback from its customers to improve the overall customer experience. While most people saw this as just another marketing gimmick I see it as an excellent step towards enhancing their reputation and opening a dialog between their customers… Continue reading Starbucks – Experimenting with Reputation Management

Why Market Online?- Part 1. Small Business & Email Marketing

We spend allot of time working with small and medium size business’s and something that comes up quite frequently is the misconception that Online Marketing is only for larger companies with huge budgets. While in the beginning this was somewhat true as it was only the larger companies that really had any kind of web… Continue reading Why Market Online?- Part 1. Small Business & Email Marketing

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Author: Softline