Softline, Author at Softline Solutions

How can I get higher placement in search engines?

Customer: “How can I get higher placement in search engines?” “Really pay attention to the words you are using to define your brand. Get creative, I mean you?ll never rank with generic keywords such online marketing or local house painters. Also be sure you include words that give your geographic location and don?t forget to… Continue reading How can I get higher placement in search engines?

Small Business Marketing – Local Search Engine Optimization

At Softline we work with allot of small and medium size business’s so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations with prospective clients is ” Why should I do SEO when my… Continue reading Small Business Marketing – Local Search Engine Optimization

Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

“Americas premier global airline.” With the announcement of the confirmed Delta/Northwest merger the competition needs to surpass them online in order to maintain market share when this giant comes to life. No longer will an airline endure the costs of major hiccups without addressing issues immediately and creatively for the masses. Most importantly they need… Continue reading Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

Obamas team utilizes Search Engine Reputation Management

We have a presidential candidate that better understands the importance of reputation management. We all know the backlash Obama is facing over his small town “bitter” comments from his April 6th fundraiser. And of course Clinton has used this to lambast him through a radio campaign her team launched throughout Pennsylvania. But early this morning… Continue reading Obamas team utilizes Search Engine Reputation Management

CNN: Presidential Candidates Reputation on the line ?

Just noticed a special investigation on CNN as I was walking through our building?s lobby and it appears the presidential candidates are finally entering the realm of Reputation Management. Well more like disaster control since I assume they never considered they could actually get negative publicity on their websites. But now it appears someone has… Continue reading CNN: Presidential Candidates Reputation on the line ?

Starbucks – Experimenting with Reputation Management

There was an interesting article on Yahoo! news yesterday about how Starbucks launched a website to get feedback from its customers to improve the overall customer experience. While most people saw this as just another marketing gimmick I see it as an excellent step towards enhancing their reputation and opening a dialog between their customers… Continue reading Starbucks – Experimenting with Reputation Management

Why Market Online?- Part 1. Small Business & Email Marketing

We spend allot of time working with small and medium size business’s and something that comes up quite frequently is the misconception that Online Marketing is only for larger companies with huge budgets. While in the beginning this was somewhat true as it was only the larger companies that really had any kind of web… Continue reading Why Market Online?- Part 1. Small Business & Email Marketing

Promoting your Blog using rssHugger

Blogging is becoming a prominent way of marketing your website and reaching out to your clients, customers, and core base of users. rssHugger provides a great tool to get more readers looking at your blog. Its a great service so give it a try!

Welcome to Softline

Well, Everyone at Softline Solutions would like to welcome you to our new blog. In the coming days, weeks, month, etc, ( I guess I could go on forever here ) you should expect some great information and articles that should keep you up to date with online marketing trends, what you should be focusing… Continue reading Welcome to Softline

Welcome to the Local. Putting SEO to work for Small Business

The trends they are changing. With more and more businesses of all shapes and sizes realizing how important it is to have visibility on the world wide web the case for more targeted way of web site optimization has gotten stronger. This year at one of the major industry expos all the buzz was on… Continue reading Welcome to the Local. Putting SEO to work for Small Business

Paid Search

Social Media Ads

Display

Inbound Marketing

Google Shopping

SEO

Franchise Marketing

Author: Softline