Author: Softline

Just noticed a special investigation on CNN as I was walking through our building?s lobby and it appears the presidential candidates are finally entering the realm of Reputation Management. Well more like disaster control since I assume they never considered they could actually get negative publicity on their websites. But now it appears someone has… Continue reading CNN: Presidential Candidates Reputation on the line ?

There was an interesting article on Yahoo! news yesterday about how Starbucks launched a website to get feedback from its customers to improve the overall customer experience. While most people saw this as just another marketing gimmick I see it as an excellent step towards enhancing their reputation and opening a dialog between their customers… Continue reading Starbucks – Experimenting with Reputation Management