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Author: Softline

Looked in the Yellow Pages lately? Neither have your Customers!

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren’t listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the… Continue reading Looked in the Yellow Pages lately? Neither have your Customers!

Recession Proof Marketing – Look Online to Grow Your Business

Its happening everywhere. Stocks are on the decline, earnings reports are bad, people are being laid off and this is all in big business. So your thinking to yourself how can I possibly weather this economic storm if I’m a small or medium size business without the huge resources of larger companies? What most news… Continue reading Recession Proof Marketing – Look Online to Grow Your Business

Reputation Management for C-Level Executives and beyond?

I recently signed on as the Sales Director for a start-up SEO Firm. My expertise is reputation management and I wanted to share my experiences about building our services from the ground up. Amazingly even in L.A. word of mouth marketing has worked very well for us. Just attending a few chamber of commerce events… Continue reading Reputation Management for C-Level Executives and beyond?

Are you managing your online reputation or is it managing you?

Your company has experienced incredible growth over the last decade due to the incredible increase in connectivity and information sharing abilities of the internet. Your online sales have increased, your overall growth has increased, but at the same time your finding it increasingly difficult to manage customer satisfaction both off and online. While offline customer… Continue reading Are you managing your online reputation or is it managing you?

Small Business Marketing – Local Search Engine Optimization

At Softline we work with allot of small and medium size business’s so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations with prospective clients is ” Why should I do SEO when my… Continue reading Small Business Marketing – Local Search Engine Optimization

Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

“Americas premier global airline.” With the announcement of the confirmed Delta/Northwest merger the competition needs to surpass them online in order to maintain market share when this giant comes to life. No longer will an airline endure the costs of major hiccups without addressing issues immediately and creatively for the masses. Most importantly they need… Continue reading Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

Obamas team utilizes Search Engine Reputation Management

We have a presidential candidate that better understands the importance of reputation management. We all know the backlash Obama is facing over his small town “bitter” comments from his April 6th fundraiser. And of course Clinton has used this to lambast him through a radio campaign her team launched throughout Pennsylvania. But early this morning… Continue reading Obamas team utilizes Search Engine Reputation Management

CNN: Presidential Candidates Reputation on the line ?

Just noticed a special investigation on CNN as I was walking through our building?s lobby and it appears the presidential candidates are finally entering the realm of Reputation Management. Well more like disaster control since I assume they never considered they could actually get negative publicity on their websites. But now it appears someone has… Continue reading CNN: Presidential Candidates Reputation on the line ?

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