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Social Media Marketing

Is your business taking advantage of social media marketing? Are you using the free tools available to you online to become a part of this new marketing sensation? Softline Solutions is officially launching a series of webinars that will cover topics that range from: What is Social Media? to How to use Twitter for Business.… Continue reading Social Media Marketing

R.H. Donnelley – An Open Letter to the CEO – Yellow Pages End Game

An open letter to Mr. David Swanson “It’s business as usual at R.H. Donnelley today and it will be (in the future.)” David Swanson, CEO No it’s not David and you should have listened to us over the past few years. Your statements do not sit well with me. “I wish it would have turned… Continue reading R.H. Donnelley – An Open Letter to the CEO – Yellow Pages End Game

Softline Solutions launches ePowerPackage.com – Small Business Marketing Services is a Go!

In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local online marketing efforts. We have had an amazing success rate helping these businesses out and thought it… Continue reading Softline Solutions launches ePowerPackage.com – Small Business Marketing Services is a Go!

Search Engine Demographics – Why it matters to your business

Its commonplace in today’s internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user the way the deliver results and how the get them are different. After all,… Continue reading Search Engine Demographics – Why it matters to your business

Benefits of Social Media Marketing

Mashable.com’s Adam Ostrow has a great article about the benefits of Social Media Marketing and makes a great case as to why companies and organizations need to take advantage of this unique online marketing service now more than ever. Softline provides high value integrated marketing services including Social Media Marketing for some of the country’s… Continue reading Benefits of Social Media Marketing

An Open Invitation to All Small Business Owners (can your customers find you online?)

Recently I conducted a telephone survey of 200 local business owners in and around Seattle, WA. I compiled a list of electricians and then Googled them to see if they had any ranking in OneBox. For example: “Electrician Kirkland, WA” and if they weren’t listed I called them. Now I wasn’t trying to sell them… Continue reading An Open Invitation to All Small Business Owners (can your customers find you online?)

Why Online Marketing Matters to Small Business

We have alot of experience working with medium and large business on their online marketing initiatives. Whether there looking for Search Engine Optimization, Paid Search Management, or any of our other services it generally a smooth process as they have come to understand the value of online marketing and the increast in sales it can… Continue reading Why Online Marketing Matters to Small Business

Looked in the Yellow Pages lately? Neither have your Customers!

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren’t listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the… Continue reading Looked in the Yellow Pages lately? Neither have your Customers!