Author: Softline

This month Google finally solved the problem many business owners have had with the Local Business Center. Until last month, if you were a business owner who worked out of the home, Google’s Local search was not a viable option as it published the home address online for everyone to see. As of March 24,… Continue reading Google’s Newest Local Search Improvement

Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These… Continue reading Google Confirms Mayday Update Impacts Long Tail Traffic

As the online world continues develop, now is a good time to step back and look at the major Internet Marketing Trends are going to be effecting your business this year. With this new year, and the start of another decade, expect change, expect innovation and expect new opportunities for your business. In order to… Continue reading Top 10 Marketing Trends for 2010