Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework
Using Entities and Relationships for Better SEO Results
Search engines are continuing to evolve and become more sophisticated about understanding language as a way to recognize search intent and provide better results to searchers. To keep up with this evolution, it’s time for a semantic approach to content. Entities with the strongest relationships to queries must be included in the content for best… Continue reading Using Entities and Relationships for Better SEO Results
Better SEO Results with E-A-T Auditing
If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google several years ago, and it stands for Expertise, Authoritativeness, and Trustworthiness. The idea behind this concept is that content should be helpful to users and provided by authorities with proven expertise. E-A-T is a guideline that’s considered… Continue reading Better SEO Results with E-A-T Auditing
Converting Blog Traffic to Leads
Blogging is a great way to attract prospects. If you’re delivering quality content, you may be attracting steady traffic that includes people reading and commenting on your blog. Getting traffic is the first step in the conversion funnel. It helps you to generate leads, which is essential to business growth. To generate leads, your blog… Continue reading Converting Blog Traffic to Leads
Checking Technical SEO on Your Website
Quality content is an important part of attaining success in SEO, but it’s not the only thing you need to think about. Great content may never be seen if search engines can’t crawl and index your pages. Unresolved technical issues on your website can make it difficult for you to get the results you want… Continue reading Checking Technical SEO on Your Website
Build Your Brand with TikTok for Business
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business
What Are the Best Times to Engage on Social Media?
Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?
Are You Making the Most of Your Reporting and Analytics?
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
Social Media Trends and SEO
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO
Get More Traffic with These Google Ranking Factors
When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors
