Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?
Are You Making the Most of Your Reporting and Analytics?
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
Social Media Trends and SEO
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO
Get More Traffic with These Google Ranking Factors
When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
Tips for TikTok Videos
Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time promoting your brand on TikTok, you’re not alone. Many brands haven’t yet spent much time exploring TikTok, but it’s a fast-growing platform, so it’s a platform… Continue reading Tips for TikTok Videos
Twitter Shops in Beta Testing for E-commerce Businesses
E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up to 50 products on their Twitter profile, giving much more room than Shop Spotlight, another Twitter feature, that only allows showcasing five products on the profile. Twitter Shops… Continue reading Twitter Shops in Beta Testing for E-commerce Businesses
Handling Negative Facebook Comments
It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many cases, what they really want is to be heard and acknowledged. Small businesses are sometimes tempted to delete their Facebook page rather than deal with… Continue reading Handling Negative Facebook Comments
Defining Your Brand Voice
An important part of building your online presence is defining your brand voice. Your brand may be recognizable by your logo and design colors, but your audience should also be able to recognize your brand voice. Content posted on different social media platforms should have a consistent voice and tone as a way of growing… Continue reading Defining Your Brand Voice
The Changing Landscape of Advertising on TikTok
When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness. By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok
