Author: Softline

Online marketing involves a lot of behind-the-scenes strategy using keywords for search engine optimization (SEO) in the race to gain high ranking on the SERPs (search engine results pages).  But the true foundational bedrock of a successful website with staying power is:  Providing valuable content.

Pay-per-click (PPC) advertising – also referred to as cost per click (CPC) advertising — is the leading method for generating online commercial revenue.  The way it works is that a website publisher earns payment whenever a visitor to their site clicks on a designated link.  Some basic information about PPC advertising follows. PPC campaigns can… Continue reading What is PPC Advertising?

The old saying your mother warned you about when you wanted to hook up with a hottie is also true of websites:  Beauty is only skin deep.  The kind of website you really want to marry your business to has more than visual appeal to humans.  It also attracts computer search bots and places you… Continue reading Attract Humans and Search Bots With Your Website

Posting a video on your website adds appeal for potential customers.  And even more importantly, a video can significantly elevate a website’s ranking in search engines.  Additionally, choosing the right name for the YouTube video posted on your website is essential, from an SEO standpoint.

Consumer word-of-mouth advertising now has a huge electronic megaphone, thanks to social media.  In rapidly increasing numbers, consumers are communicating their opinions about businesses by means of social sites such as Facebook, Twitter, Foursquare, and Yelp.  In other words, loyal customers have a huge platform for expressing their delight; likewise, dissatisfied customers have that same… Continue reading Word of Mouth and Social Media