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Author: Softline

Word of Mouth and Social Media

Consumer word-of-mouth advertising now has a huge electronic megaphone, thanks to social media.  In rapidly increasing numbers, consumers are communicating their opinions about businesses by means of social sites such as Facebook, Twitter, Foursquare, and Yelp.  In other words, loyal customers have a huge platform for expressing their delight; likewise, dissatisfied customers have that same… Continue reading Word of Mouth and Social Media

Three Laws Of Display Advertising Physics – Google

f anyone’s in a position to write (or rewrite) the rules of advertising, it’s Google, the company that was founded in 1998 and now has a market cap of $197 billion.  Marketers may want to pay attention, then, as the search giant outlined three “laws of display advertising physics” this afternoon. There’s actually a lengthy… Continue reading Three Laws Of Display Advertising Physics – Google

Google Mobile Searches Grow 130%

Wondering if it is important to be promoting your businessGoogle? Today not only are consumers using the internet to find what they need on their computers, but they are using their smart phones to find the services the need.  In fact, since last year mobile searches jumped up 130%.

U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010

Eric Schonfeld of Techcrunch has a great article about advertising in the US and how its increased significantly in the  first half of this year.  During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At… Continue reading U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010

What is StumbleUpon?

Picture yourself surfing in the Pacific Ocean.  Your first step was to get into the water with your surfboard and paddle or kick your way far enough that you could catch a gnarly wave.  But what if you could just start surfing without all that paddling?  That’s what StumbleUpon is.  It’s a brilliant website that… Continue reading What is StumbleUpon?

Softline Employee Awarded Expert Rating for SEO

Softline Solutions is proud to recognize their Senior Sales Manager, Jonathan Johnson for receiving an Expert Rating Award for Search Engine Optimization from ExpertRating.com.  The online Search Engine Optimization Course offered by ExpertRating  is a highly developed, challenging 250 page course that has been created for people who would like to master the science of search… Continue reading Softline Employee Awarded Expert Rating for SEO

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