Author: Softline

The biggest difficulty with all advertising campaigns is actually reaching your target market. Now if you are a worldwide corporate conglomerate manufacturing and marketing beer or soda or motor cars your problem is somewhat different from the one faced by the local service station or corner shop or tool hire company. Whereas the first, say… Continue reading Local SEO means your ad only reaches your potential customers and doesn’t waste your campaign funds

Online marketing is a great way to connect with old customers as well as bring in new customers. One of the most effective ways that some companies use online marketing is to connect with those people who live or work in their own geographical area. This is called local online marketing, and it can help… Continue reading If You Discount Local Online Marketing, You Are Losing Customers

Mobile marketing is quickly becoming the next big thing in marketing. Because mobile marketing is still relatively new to the world, there is a lot of confusion about what it is, how it works, and how to start a mobile marketing campaign into action. The good news is that with Softline Solutions, your company does… Continue reading Mobile Marketing Can Add Lots of New Exposure Even to Small Businesses

One’s horizons are restricted, often by what one can see in line of site and even more by how far one can easily travel. The advent of the rail and consequently the motor car has greatly enlarged a human’s horizon and this of course was greatly increased with the airplane and now the intercontinental airliners… Continue reading The advantages of optimizing using the Local option