Softline, Author at Softline Solutions

Social Media Marketing: Is It a Fad or Does It Really Work for Business?

Unless you have been living in a cave, you have no doubt heard of social media and how it is being used by some businesses as a marketing tool. While it may seem as if getting into social media marketing is a good idea for many businesses, most businesses do not know how to do… Continue reading Social Media Marketing: Is It a Fad or Does It Really Work for Business?

What is PPC and Does It Really Work As They Say It Does?

There are many marketing tools out there today for those who are doing business online. Some of these tools are better than others. Some of these tools are more effective than others. One of the most useful and effective online marketing tools that businesses can turn to is PPC. PPC stands for Pay-Per-Click. This marketing… Continue reading What is PPC and Does It Really Work As They Say It Does?

What Is SEO and How Can It Help Your Business?

There are few marketing techniques as affordable and effective as SEO. SEO stands for Search Engine Optimization, and it can be a powerful tool for any online business. SEO is not a good tool for sales, per se, but it can do wonders to get people to your site where they can then read about… Continue reading What Is SEO and How Can It Help Your Business?

Online Marketing trends to follow to ensure success in your campaign

The internet is vibrant and active, constantly changing and offering new challenges and opportunities for those capable and swift to take advantage. Think of each trend as a surfer regards a breaker. If he can catch the wave he can ride it all the way to the beach and perform the antics that get him… Continue reading Online Marketing trends to follow to ensure success in your campaign

How to use Pay per Click in your internet sales strategy

There are many ways to get a piece of the action that is the multimillion dollar a day market of the world wide web. Firstly one can try by creating a web page; add some Ecommerce components to it, include some keywords and put it out there in the hope that customers will find you… Continue reading How to use Pay per Click in your internet sales strategy

The advantages of optimizing using the Local option

One’s horizons are restricted, often by what one can see in line of site and even more by how far one can easily travel. The advent of the rail and consequently the motor car has greatly enlarged a human’s horizon and this of course was greatly increased with the airplane and now the intercontinental airliners… Continue reading The advantages of optimizing using the Local option

Keeping up to date with Search Engine Optimization trends

The Search engines are not standing still. Much as we would like them to tell us all what they do and how they assess and rate websites they are not going to. As a result there is no stability in page rankings: Your website might rank high one week and then disappear onto page 12… Continue reading Keeping up to date with Search Engine Optimization trends

How Google is changing Long Tail Search Efforts

We couldnt have said this better, so we didnt:-) Our friends at SEOMoz and Rand Fishkin have a great whiteboard video that explains it to the T!

Does Yelp Dominate Google’s Local Web Results?

A common issue We have noticed here at Softline Solutions with the Google results are the number of Yelp results a Google search can return for a local type of keyword phrase. It has been going on for well over a year. One webmaster shared an example of a horrible Yelp listing in Google, in… Continue reading Does Yelp Dominate Google’s Local Web Results?

Softline Solutions Was First to Notice and Adjust to Major Google Algorithm Change

Friday’s update to the Google search engine results algorithm was a subtle, but impactful alteration of the SEO world. While most people were going about business-as-usual, however, Softline Solutions’ SEO manager, Anatoly, is known to have been the first member of the SEO community to notice Google’s change, known as “Penguin 2.1,” and make… Continue reading Softline Solutions Was First to Notice and Adjust to Major Google Algorithm Change

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Author: Softline

What is PPC and Does It Really Work As They Say It Does?

What Is SEO and How Can It Help Your Business?

Online Marketing trends to follow to ensure success in your campaign

How to use Pay per Click in your internet sales strategy

The advantages of optimizing using the Local option

Keeping up to date with Search Engine Optimization trends

How Google is changing Long Tail Search Efforts

Does Yelp Dominate Google’s Local Web Results?

Softline Solutions Was First to Notice and Adjust to Major Google Algorithm Change

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