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Author: Softline

Attracting Customers With Local SEO

For small business owners wanting to improve their digital presence, search engine optimization is an excellent way to attract new customers and clients. The main advantage of using local SEO is that it helps a company’s website rank higher in Google’s search results. Recent reports indicate that Google recently revised their search engine algorithm to… Continue reading Attracting Customers With Local SEO

Google Enforcement of Penguin 2.0 Penalties: How Webmasters Respond & How You Can Prepare

When spring arrives, there are certain changes that we’ve come to expect. As we speak, birds are returning from their winter homes. Flowers have begun to bloom. And of course, Google is almost inevitably preparing to release its latest Penguin update. How on earth should webmasters be preparing for this? Softline Solutions did some investigation… Continue reading Google Enforcement of Penguin 2.0 Penalties: How Webmasters Respond & How You Can Prepare

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Getting the best out of your internet promotions with Local SEO combined with maps and Adwords

Competing for a good page ranking is a majorly difficult thing and is seldom straightforward or easy. And the wider you spread your net the more competitive it gets. Let us consider the case of a used car sales site. Should you type Used cars into a google search bar you will find that there… Continue reading Getting the best out of your internet promotions with Local SEO combined with maps and Adwords

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Categorized as SEO

How can Facebook, Twitter and other Social Media assist my business in its publicity campaign?

Facebook, that social media phenomenon turns 10 years old in February 2014. It has over 125,000,000,000 members (ONE AND A QUARTER BILLION). That on its own is an incredible number of people, about the population of China and more than the population of India. But what is more important is that more than half that… Continue reading How can Facebook, Twitter and other Social Media assist my business in its publicity campaign?

Embed Bing Maps on your website so potential customers are led to your door

Just in case you hadn’t noticed maps and navigation by means of electronic media has become a major business. The first major step in this revolution resulted from the satellite navigation system developed initially for the US military and enabling soldiers to pinpoint exactly where they were in terms of a six figure grid reference… Continue reading Embed Bing Maps on your website so potential customers are led to your door

Google Places get your business displayed on mobile devices

One of the unexpected results of the internet revolution has been the effective roll out of smart phones, tablets and other mobile internet devices. The first part of the internet explosion meant that many homes and businesses were connected to the World Wide Web through modems and telephone lines. We don’t have to go into… Continue reading Google Places get your business displayed on mobile devices

Google Adwords targets your advertising to very specific potential clients

We have all heard of this wonderful tool available and being used by more and more people daily. We have further heard of the commercial explosion that is happening online and have seen how it has affected the way traditional business is done. Now a guy sitting in a small garage in the back end… Continue reading Google Adwords targets your advertising to very specific potential clients

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