Author: Softline

As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a platform, a foundation of sorts, for online communications. It… Continue reading The Advantages of Social Media Advertising

When it comes to generating excellent leads for your business, you have to take advantage of social media. Generating leads simply doesn’t work in the old school way any more. The days of printing circulars or advertising in the Yellow Pages are long gone. Today, the business world networks on social media sites. So, when… Continue reading Mining Social Networks For Lead Generation