At some point, every business experiences some sort of epic fail. Whether you sent an email to the wrong segment of your list, sent a message with an expired code or a broken link, or an automated program fails, messages sent with errors or misinformation reflect badly on your company. While it may not be… Continue reading Creating an Effective Apology Email
Strategic Content Marketing for an Ideal User Experience
Content marketing is a key part of an effective digital marketing strategy and it’s used to establish credibility, grow brand awareness and generate leads. It’s also used to nurture existing relationships with customers. For a business to be noticed in a crowded marketplace, you need to produce relevant, personalized content and this content needs to… Continue reading Strategic Content Marketing for an Ideal User Experience
Elements of Quality SEO in 2023
Providing quality content geared to searcher intent is an important factor in ranking well in search engines and it’s as important as ever in 2023. The higher your website appears on the search engine results page, the more organic traffic is directed to your website. So, what are the elements of quality SEO in 2023?… Continue reading Elements of Quality SEO in 2023
Improving Accessibility in Digital Marketing
Accessibility is something most people don’t think about until they are experiencing challenges themselves or are affected by the challenges of a loved one. When people without physical challenges think of accessibility, they typically think about wheelchair ramps and not much beyond that. The internet is intended to work for people of all ages, backgrounds,… Continue reading Improving Accessibility in Digital Marketing
Improve PPC Campaigns by Building an Audience Framework
Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework
Using Entities and Relationships for Better SEO Results
Search engines are continuing to evolve and become more sophisticated about understanding language as a way to recognize search intent and provide better results to searchers. To keep up with this evolution, it’s time for a semantic approach to content. Entities with the strongest relationships to queries must be included in the content for best… Continue reading Using Entities and Relationships for Better SEO Results
Better SEO Results with E-A-T Auditing
If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google several years ago, and it stands for Expertise, Authoritativeness, and Trustworthiness. The idea behind this concept is that content should be helpful to users and provided by authorities with proven expertise. E-A-T is a guideline that’s considered… Continue reading Better SEO Results with E-A-T Auditing
Converting Blog Traffic to Leads
Blogging is a great way to attract prospects. If you’re delivering quality content, you may be attracting steady traffic that includes people reading and commenting on your blog. Getting traffic is the first step in the conversion funnel. It helps you to generate leads, which is essential to business growth. To generate leads, your blog… Continue reading Converting Blog Traffic to Leads
Checking Technical SEO on Your Website
Quality content is an important part of attaining success in SEO, but it’s not the only thing you need to think about. Great content may never be seen if search engines can’t crawl and index your pages. Unresolved technical issues on your website can make it difficult for you to get the results you want… Continue reading Checking Technical SEO on Your Website
Build Your Brand with TikTok for Business
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business
