As of July 1, 2023, Google Universal Analytics (UA) will no longer track website traffic. UA is the latest thing Google has sunsetted in recent years. The newest version of Analytics is Google Analytics 4, also known as GA4. By now, you should have upgraded your website to GA4, but if you haven’t done so,… Continue reading GA4 Purchase Event Tracking
Facebook Algorithm 2023
With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts don’t get completely overlooked. The secret behind why some posts have plenty of engagement and go viral while others don’t is in Facebook’s algorithm… Continue reading Facebook Algorithm 2023
SEO Challenges and Changes in 2023
If there’s one thing that’s certain in the world of SEO and digital marketing, it’s that things are always changing. To have the best possible rankings and visibility, it’s important to stay on top of what’s changing and what’s working. Some of the most important challenges and changes in 2023 include Google updates, data privacy… Continue reading SEO Challenges and Changes in 2023
What Are the Biggest SEO Trends in 2023?
Every year more and more people use online searches to identify companies and service providers that they want to do business with. If your website or blog isn’t ranking well, you’re getting lost in the shuffle. To leverage the power of search engine marketing, it’s imperative that you stay on top of SEO trends as… Continue reading What Are the Biggest SEO Trends in 2023?
Creating an Effective Apology Email
At some point, every business experiences some sort of epic fail. Whether you sent an email to the wrong segment of your list, sent a message with an expired code or a broken link, or an automated program fails, messages sent with errors or misinformation reflect badly on your company. While it may not be… Continue reading Creating an Effective Apology Email
Strategic Content Marketing for an Ideal User Experience
Content marketing is a key part of an effective digital marketing strategy and it’s used to establish credibility, grow brand awareness and generate leads. It’s also used to nurture existing relationships with customers. For a business to be noticed in a crowded marketplace, you need to produce relevant, personalized content and this content needs to… Continue reading Strategic Content Marketing for an Ideal User Experience
Elements of Quality SEO in 2023
Providing quality content geared to searcher intent is an important factor in ranking well in search engines and it’s as important as ever in 2023. The higher your website appears on the search engine results page, the more organic traffic is directed to your website. So, what are the elements of quality SEO in 2023?… Continue reading Elements of Quality SEO in 2023
Improving Accessibility in Digital Marketing
Accessibility is something most people don’t think about until they are experiencing challenges themselves or are affected by the challenges of a loved one. When people without physical challenges think of accessibility, they typically think about wheelchair ramps and not much beyond that. The internet is intended to work for people of all ages, backgrounds,… Continue reading Improving Accessibility in Digital Marketing
Improve PPC Campaigns by Building an Audience Framework
Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework
Using Entities and Relationships for Better SEO Results
Search engines are continuing to evolve and become more sophisticated about understanding language as a way to recognize search intent and provide better results to searchers. To keep up with this evolution, it’s time for a semantic approach to content. Entities with the strongest relationships to queries must be included in the content for best… Continue reading Using Entities and Relationships for Better SEO Results
