Author: Softline

In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today’s world, local searches rule, which means that your SEO strategy has to change in order to capture the attention of your target audience.… Continue reading Why Is Local SEO and Mobile Optimization Important For Small Business?

There has been a lot of buzz out there about the importance of local SEO. And while not all businesses will benefit from it, if your business has a physical address, you can definitely benefit from it. But, what does Local SEO entail and will it benefit you enough to go through the process? What… Continue reading What You Need to Know About Local SEO

If you are in business today, your company has probably been mentioned on the Internet a few thousand times without you ever doing anything. However, understanding how this happens and how you can use it to promote your business even further will go a long way to boosting sales and expanding your business. Most search… Continue reading The Importance Of Your Business Listings

When it comes to Internet advertising, the main focus is to create a compelling website for a target audience and then drive traffic to it. Digital marketing agencies do this using a number of different techniques, collectively known as SEO, or search engine optimization. When you narrow your focus to a more local audience, the… Continue reading The Difference Between Local SEO and Global SEO

Everybody who is anybody knows that SEO stands for search engine optimization. Some even know that the term refers to the process of helping a website get more visibility on the Internet. But what does any of that really mean? If you are a website owner, odds are you have attempted to Google local SEO… Continue reading What is Local SEO and Will It Benefit Me?