Author: Softline

When it comes to marketing your business, if you depend on having customers walk into your establishment to make a purchase, you need to have a solid local SEO strategy in place. Local SEO is designed to make your business more visible to customers in your own backyard and bring them to your door. There… Continue reading Why You Need to Consider Local SEO

Many are confused about the importance of local SEO in a marketing strategy. And even those who are familiar with it often find it difficult to launch an effective local SEO campaign that produces the results they need. This is partly due to the complex algorithm Google uses for their local search engine platform. If… Continue reading The Importance of Local SEO in Marketing

With competition between businesses increasing, it is often hard for small business owners to find a way to compete with larger corporations with seemingly endless advertising budgets. However, thanks to a change in the way people are looking for products and services, there is a way that you can boost the visibility of your small… Continue reading Why Google Places Is Important For Small Business

In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today’s world, local searches rule, which means that your SEO strategy has to change in order to capture the attention of your target audience.… Continue reading Why Is Local SEO and Mobile Optimization Important For Small Business?