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Author: Softline

How to Launch a Successful AdWords Campaign

Businesses of all shapes and sizes understand the importance that Google AdWords campaigns have in an effective marketing campaign. However, they are less versed in the ins and outs of managing a Google Adwords campaign that produce a solid return on their investment. While Google advertises that Adwords is a low cost marketing strategy, few… Continue reading How to Launch a Successful AdWords Campaign

The Importance of Social Media in Your Local SEO Campaign

There is not much doubt that today’s small business owner must be up on social media to get ahead. With approximately 50% of American’s using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of their business plan is leaving money on the table. One of the… Continue reading The Importance of Social Media in Your Local SEO Campaign

How Social Media Impacts SEO

SEO tactics use to be about consumer behavior manipulation. Not anymore. Google has created an environment that won’t tolerate manipulative SEO tricks and will punish websites that participate in such activities. They want users to be able to trust local search and are now assigning a trustworthiness factor to all websites. And then there is… Continue reading How Social Media Impacts SEO

Local SEO for 2015

Local SEO used to be as simple as just making sure that your company is represented in a few online business directories. However, it’s getting a lot more complicated than that. One of the biggest things that companies can do to improve their local SEO efforts is to stop using a microscope in your efforts.… Continue reading Local SEO for 2015

Why All Small Businesses Need Google Places

Google Places is one of many valuable online marketing tools that Google offers to businesses of all sizes. However, many small businesses either aren’t aware of this very valuable marketing tool or aren’t using it effective to promote their business. Here are a few things that all small business owners need to know about Google… Continue reading Why All Small Businesses Need Google Places

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