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How Social Media Impacts SEO

SEO tactics use to be about consumer behavior manipulation. Not anymore. Google has created an environment that won’t tolerate manipulative SEO tricks and will punish websites that participate in such activities. They want users to be able to trust local search and are now assigning a trustworthiness factor to all websites. And then there is… Continue reading How Social Media Impacts SEO

Local SEO for 2015

Local SEO used to be as simple as just making sure that your company is represented in a few online business directories. However, it’s getting a lot more complicated than that. One of the biggest things that companies can do to improve their local SEO efforts is to stop using a microscope in your efforts.… Continue reading Local SEO for 2015

Why All Small Businesses Need Google Places

Google Places is one of many valuable online marketing tools that Google offers to businesses of all sizes. However, many small businesses either aren’t aware of this very valuable marketing tool or aren’t using it effective to promote their business. Here are a few things that all small business owners need to know about Google… Continue reading Why All Small Businesses Need Google Places

Why Should Your Small Business Use Google AdWords

Companies of all shapes and sizes can use Google AdWords to help them increase their exposure and bring new customers to their doors. However, many small businesses aren’t aware that AdWords is as effective and cost effective for them as it is for large corporations. Believe it or not, AdWords is actually one of the… Continue reading Why Should Your Small Business Use Google AdWords

The Benefits of Using Google Adwords in Your Marketing Strategy

Small businesses have often ignored the benefits of Adwords, which is a Pay per click advertising platform offered by Google, simply because they don’t understand how it works or how the use of such advertising campaigns can positively impact their businesses. Adwords works because it allows businesses to more accurately target their audience and create… Continue reading The Benefits of Using Google Adwords in Your Marketing Strategy