Author: Softline

When it comes to marketing techniques, Local SEO is one that has been steadily increasing in popularity over the past few years. While the reasons for this are numerous, the main driver behind its growth is the growth in the use of smartphone and other mobile technology. When it comes to performing local SEO, many… Continue reading Local SEO is the way to go for businesses that rely on foot traffic

Internet Marketing – two words that can strike terror into the hearts of some small business owners. If you have been in business for more than a decade, you probably grew your business in much different ways prior to the advent of the Internet. Your listing in the Yellow Pages phone book and maybe an… Continue reading The Mechanics of Modern Marketing

When it comes to getting a noticed, many companies list their business in an online directory. But what is an online business directory and what can it do for you? An online business directory is a website that lists the names, descriptions and contact information for various businesses by category. The format is much like… Continue reading The Value of Online Business Directories

Companies that want to get ahead recognize the vitally important role that internet marketing plays in their overall marketing strategy. Today’s bustling marketplace demands a broad and encompassing approach to reach every nook and cranny of their consumer base. Not doing so is leaving money on the table. Unfortunately, not all companies understand the importance… Continue reading If You Aren’t Doing Local SEO, You Are Missing Out

One of the hottest methods for drawing lots of traffic to your website is great content. Those who have been in the business of Internet marketing have long known the benefits of quality content when it comes to helping their clients find their way to the tops of search engine pages. And now, with the… Continue reading Why Your Content Choices For Your Website Are Important To Your Local SEO Efforts

Search engine optimization is the art of making your website seem “more important” than the thousands of others that exist on the Internet today. The goal is to have your website listed higher up in the search engine results pages (SERP) than other sites, which will result in more traffic for your site. Sounds easy… Continue reading How To Do Local SEO For Your Website

When it comes to your small business, one of the biggest concerns you have is getting your business seen. On the Internet, this can be a tall order. However, it is possible. What’s even better is that it is fairly easy to do so. Local SEO efforts not only help you boost visibility with search… Continue reading 6 Local Tips For Small Business SEO Success

While most end users are very aware of the benefits of conducting global searches, more and more are becoming aware of the increased value of conducting local searches. Because the focus of users is shifting from global searches to local ones, companies are having to make a shift from global SEO to local in order… Continue reading The Emergence of Local Search