Author: Softline

Are you ready to ready to take your small business to the next level? If the answer is yes, then it’s time to truly master the art of social media. Here are seven things you can do to boost your social media marketing and bring in new customers. Why Social Media Marketing? The reason social… Continue reading A Beginner’s Social Media Guide for Small Businesses

As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a platform, a foundation of sorts, for online communications. It… Continue reading How Social Media Works to Promote Your Business

There is not much doubt that today’s small business owner must be up on social media to get ahead. With approximately 50% of American’s using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of their business plan is leaving money on the table. One of the… Continue reading The Importance of Social Media in Your Local SEO Campaign

SEO tactics use to be about consumer behavior manipulation. Not anymore. Google has created an environment that won’t tolerate manipulative SEO tricks and will punish websites that participate in such activities. They want users to be able to trust local search and are now assigning a trustworthiness factor to all websites. And then there is… Continue reading How Social Media Impacts SEO