Author: Softline

In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today’s world, local searches rule, which means that your SEO strategy has to change in order to capture the attention of your target audience.… Continue reading Why Is Local SEO and Mobile Optimization Important For Small Business?

Everybody who is anybody knows that SEO stands for search engine optimization. Some even know that the term refers to the process of helping a website get more visibility on the Internet. But what does any of that really mean? If you are a website owner, odds are you have attempted to Google local SEO… Continue reading What is Local SEO and Why Should I Care?

Everyone knows that when it comes to searching the Internet that Google is king, right? Well, 70% of the world’s Internet consuming population would agree with you. However, Google isn’t the only player in the search engine game. Believe it or not, there are times when using another search engine, like Bing, is the only… Continue reading The Importance of Local SEO on Google Ranking

For businesses that are starting to realize the importance of local SEO for the growth of their businesses, one of the most important elements for a successful local SEO campaign is Google Places for Business. By simply claiming and completing a business profile in Google Places, local businesses quickly become more visible to end users… Continue reading Should You Be On Google Places?

When it comes to marketing techniques, Local SEO is one that has been steadily increasing in popularity over the past few years. While the reasons for this are numerous, the main driver behind its growth is the growth in the use of smartphone and other mobile technology. When it comes to performing local SEO, many… Continue reading Local SEO is the way to go for businesses that rely on foot traffic

Internet Marketing – two words that can strike terror into the hearts of some small business owners. If you have been in business for more than a decade, you probably grew your business in much different ways prior to the advent of the Internet. Your listing in the Yellow Pages phone book and maybe an… Continue reading The Mechanics of Modern Marketing

When it comes to getting a noticed, many companies list their business in an online directory. But what is an online business directory and what can it do for you? An online business directory is a website that lists the names, descriptions and contact information for various businesses by category. The format is much like… Continue reading The Value of Online Business Directories

Companies that want to get ahead recognize the vitally important role that internet marketing plays in their overall marketing strategy. Today’s bustling marketplace demands a broad and encompassing approach to reach every nook and cranny of their consumer base. Not doing so is leaving money on the table. Unfortunately, not all companies understand the importance… Continue reading If You Aren’t Doing Local SEO, You Are Missing Out