Generative technology is enabling new forms of expression and connection and many companies are starting to use AI in their digital marketing. Meta has announced that they are integrating generative AI into Instagram and Facebook, Meta’s flagship platforms. At its annual Connect conference, Meta revealed that they’re embarking on a groundbreaking journey with several new… Continue reading New AI Experiences in Meta
Key Trends in PPC in 2023
Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online. Successful marketers can attain a return on investment (ROI) of 200 percent or $2 for every dollar spent when ads are effectively optimized. Are your PPC campaigns optimized as well as they could be? Trends in Search Advertising Most industries… Continue reading Key Trends in PPC in 2023
Reasons Google Ads May Not Be Converting
When you run a Google Ads campaign, you’re hoping for a specific result such as signing up for an email list or purchasing a product. When your ads aren’t converting, you’re not getting the results you know you could be getting. It’s time to pinpoint the source of the problem and make the changes needed… Continue reading Reasons Google Ads May Not Be Converting
Creating an FAQ Page That Works
If your business is continually getting calls, emails, and direct messages asking the same questions, it may be time to provide the answers to these questions on a Frequently Asked Questions page. The questions you always hear may range from the hours of your business to how to track an order, to your return policy… Continue reading Creating an FAQ Page That Works
GA4 Purchase Event Tracking
As of July 1, 2023, Google Universal Analytics (UA) will no longer track website traffic. UA is the latest thing Google has sunsetted in recent years. The newest version of Analytics is Google Analytics 4, also known as GA4. By now, you should have upgraded your website to GA4, but if you haven’t done so,… Continue reading GA4 Purchase Event Tracking
Facebook Algorithm 2023
With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts don’t get completely overlooked. The secret behind why some posts have plenty of engagement and go viral while others don’t is in Facebook’s algorithm… Continue reading Facebook Algorithm 2023
SEO Challenges and Changes in 2023
If there’s one thing that’s certain in the world of SEO and digital marketing, it’s that things are always changing. To have the best possible rankings and visibility, it’s important to stay on top of what’s changing and what’s working. Some of the most important challenges and changes in 2023 include Google updates, data privacy… Continue reading SEO Challenges and Changes in 2023
What Are the Biggest SEO Trends in 2023?
Every year more and more people use online searches to identify companies and service providers that they want to do business with. If your website or blog isn’t ranking well, you’re getting lost in the shuffle. To leverage the power of search engine marketing, it’s imperative that you stay on top of SEO trends as… Continue reading What Are the Biggest SEO Trends in 2023?
Creating an Effective Apology Email
At some point, every business experiences some sort of epic fail. Whether you sent an email to the wrong segment of your list, sent a message with an expired code or a broken link, or an automated program fails, messages sent with errors or misinformation reflect badly on your company. While it may not be… Continue reading Creating an Effective Apology Email
Strategic Content Marketing for an Ideal User Experience
Content marketing is a key part of an effective digital marketing strategy and it’s used to establish credibility, grow brand awareness and generate leads. It’s also used to nurture existing relationships with customers. For a business to be noticed in a crowded marketplace, you need to produce relevant, personalized content and this content needs to… Continue reading Strategic Content Marketing for an Ideal User Experience
