Author: Softline

One of the questions that many small business owners ask is whether or not SEO is something they can do on their own. And the truth is that while many of the techniques involved in local SEO are straightforward and simple, the key is to wrap your head around why you are doing what you… Continue reading Should I Be Doing My Own Local SEO?

You’ve been working on your local SEO efforts and have come to a place where you think that you are comfortable with what you have done. And, odds are, you’ve done a great job. However, there are five commonly overlooked local SEO activities that you could potentially be missing from your strategy. Here’s a list… Continue reading What You May Be Missing in Your Local SEO Campaign

Local SEO is a vital part of your marketing strategy. If you aren’t doing it, then you are losing sales. If you haven’t started your local SEO efforts, there has never been a better time than now to get started. Here are some quick hit local SEO strategies you can employ in just a matter… Continue reading How To Do Local SEO in Five Minutes (Or a little more)

By now, you’ve probably heard a lot about the benefits of local SEO and how easy it is to do for yourself. Odds are, you were probably already doing a few of the things that are suggested for local SEO already. However, before you can walk away you’re your local SEO efforts, conducting a local… Continue reading How to Perform a Local SEO Audit On Your Website

Local SEO used to be as simple as just making sure that your company is represented in a few online business directories. However, it’s getting a lot more complicated than that. One of the biggest things that companies can do to improve their local SEO efforts is to stop using a microscope in your efforts.… Continue reading What You Need to Know To Do Local SEO Right

When it comes to marketing your business, if you depend on having customers walk into your establishment to make a purchase, you need to have a solid local SEO strategy in place. Local SEO is designed to make your business more visible to customers in your own backyard and bring them to your door. There… Continue reading What is Local SEO and Why Do I Need It?

Consumer reviews were once thought to be a novelty idea, allowing consumers the ability to express an opinion about a product or service. However, what was once a novelty is now a strong predictor as to whether or not something sells. As a matter of fact, studies have shown that 9 out 10 consumers will… Continue reading Don’t Overlook the Importance of Good Customer Reviews