Author: Softline

One of the biggest mistakes that small businesses make in their search engine optimization efforts, is separating link building from promotion in their mind. In essence, link building and promotion are the same thing. You links to your website, from another website, and an effort to drive traffic to your businesses website. Traffic generation is… Continue reading Linkbuilding Vs. Promotion – Why The Two Are Not Mutually Exclusive From One Another

Designing a solid newsletter takes time and effort, and far too often webmasters will throw together a newsletter without taking their time to craft a newsletter that is not only going to provide value to the subscribers, but is going to be a read in which they look forward to. Keep in mind that these… Continue reading Designing a Solid Newsletter and Keeping Things Un-Intrusive

One of the biggest mistakes that many online marketers make is the fact that they only focus on desktop traffic, and traffic that comes from the usual channels when it comes to monetization. This means that they could be letting hundreds if not potentially thousands of visitors through the cracks, not being monetized efficiently. This… Continue reading Make The Most Of All Of Your Traffic – Don’t Let It Fall Through the Cracks

With the release of Google Chrome, the Web browser has continued to garner a larger user base, while Internet Explorer has watched its user base shrink considerably with the rise of both Mozilla Firefox, and Google Chrome. One of the biggest draws to these browsers, is the fact that they allow for plug-ins or extensions… Continue reading The Best Chrome Extensions and Plugins For Online Marketers