What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the expert or authority within its industry. Any business that wants to be the main authority in its niche will leave competitors focusing on sales… Continue reading Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
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Paid Search
Paid search is a continually evolving form of marketing, but if your ad spending is failing to deliver the results you’re looking for, we know you can do better…
Social Media Ads
With over 1 billion active users, it makes sense to take advantage of the power of Facebook ads by putting the right ads in front of the right users.
Display
Display ads are an effective form of spreading brand awareness and establishing new leads. How likely is it that your prospects will click on your ads?
Inbound Marketing
Inbound marketing is a focused method of helping your target audience discover the solutions that you have to offer. Attract the right people, keep them engaged…
Google Shopping
Display your e-commerce products to visitors who are ready to buy using Google Shopping Services. We can help you make the most of this important strategy.
SEO
Most organic traffic is driven by search engines. Search engine optimization (SEO) is a strategic way to grow brand awareness by writing quality content geared to searcher intent, helping your site to be found by search engines.
Franchise Marketing
At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.
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