Softline, Author at Softline Solutions

Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm

What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the expert or authority within its industry. Any business that wants to be the main authority in its niche will leave competitors focusing on sales… Continue reading Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm

Holiday SEO – Things That You Need To Know

The holiday season represents a time in the Internet marketing industry, that can be very lucrative for those that are marketing specifically for the holiday season. There are number of products out there that are perfect examples of products that see huge boost during the holiday season, as they make better gifts the may do… Continue reading Holiday SEO – Things That You Need To Know

3 Things You May Not Know About Local SEO

If you have done in the amount of local search engine optimization, then you likely already know that local search engine optimization is very different from typical search engine optimization. To start, there are a number of factors that are taken into consideration when ranking a website for local keywords, that would not be considered… Continue reading 3 Things You May Not Know About Local SEO

3 SEO Tips That You Can Use To Improve Your Rankings

Search engine optimization has become increasingly common in recent years, with average, everyday webmasters attempting to get their website to rank in the search engines and drive traffic to their website. The range of techniques that can be used in search engine optimization can range from very basic, to very advanced and driven by large… Continue reading 3 SEO Tips That You Can Use To Improve Your Rankings

On Page SEO Factors That Are Typically Overlooked by Webmasters

On page SEO has, over time, become the ugly stepchild of search engine optimization, with many webmasters overlooking many on page SEO elements that could be of a huge benefit to their site. With many search engine optimization experts focusing solely on off page factors such as link building and anchor text diversity, on page… Continue reading On Page SEO Factors That Are Typically Overlooked by Webmasters

Content Creation – Ideas For Viral Content

One thing that many webmasters and search engine optimization specialist typically struggle with is the creation of viral content. Viral content, like a viral video, is content that is so rich in information, or interesting or quality tone, that it makes its rounds around popular social networking websites, is linked to by blogs, and generally… Continue reading Content Creation – Ideas For Viral Content

Linkbuilding Vs. Promotion – Why The Two Are Not Mutually Exclusive From One Another

One of the biggest mistakes that small businesses make in their search engine optimization efforts, is separating link building from promotion in their mind. In essence, link building and promotion are the same thing. You links to your website, from another website, and an effort to drive traffic to your businesses website. Traffic generation is… Continue reading Linkbuilding Vs. Promotion – Why The Two Are Not Mutually Exclusive From One Another

Designing a Solid Newsletter and Keeping Things Un-Intrusive

Designing a solid newsletter takes time and effort, and far too often webmasters will throw together a newsletter without taking their time to craft a newsletter that is not only going to provide value to the subscribers, but is going to be a read in which they look forward to. Keep in mind that these… Continue reading Designing a Solid Newsletter and Keeping Things Un-Intrusive

Make The Most Of All Of Your Traffic – Don’t Let It Fall Through the Cracks

One of the biggest mistakes that many online marketers make is the fact that they only focus on desktop traffic, and traffic that comes from the usual channels when it comes to monetization. This means that they could be letting hundreds if not potentially thousands of visitors through the cracks, not being monetized efficiently. This… Continue reading Make The Most Of All Of Your Traffic – Don’t Let It Fall Through the Cracks

The Best Chrome Extensions and Plugins For Online Marketers

With the release of Google Chrome, the Web browser has continued to garner a larger user base, while Internet Explorer has watched its user base shrink considerably with the rise of both Mozilla Firefox, and Google Chrome. One of the biggest draws to these browsers, is the fact that they allow for plug-ins or extensions… Continue reading The Best Chrome Extensions and Plugins For Online Marketers

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Author: Softline