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If you aren’t doing social media right, you could be missing out

When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that SEO was mostly about links – building a lot of them and… Continue reading If you aren’t doing social media right, you could be missing out

Why is social media so important to local SEO efforts?

There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?

How to make PPC work for your local SEO strategy

If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy

What you need to know about PPC and local SEO

Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords – that those elements are all that are involved in getting to the top of the rankings for search engine results. While it is undeniably part of SEO and perhaps the lion’s… Continue reading What you need to know about PPC and local SEO

Google’s Search Engine Results Page Loses Side Ads for Desktops

Have you noticed anything peculiar about your search engine results page (SERP) on Google lately? If you haven’t, don’t worry; serendipity has a strange sense of humor, and after reading this you probably won’t be able to un-see Google’s latest tweak. On Feb. 16, Google confirmed that it was losing the side ads on the… Continue reading Google’s Search Engine Results Page Loses Side Ads for Desktops