In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today’s world, local searches rule, which means that your SEO strategy has to change in order to capture the attention of your target audience.… Continue reading Why Is Local SEO and Mobile Optimization Important For Small Business?
How Local SEO Can Help You Generate More Leads
When it comes to getting sales, business owners and marketing professionals alike will tell you that there is no more important aspect than getting your business noticed locally. In the past, this meant that you needed to take out expensive television and radio ads, send out emails, and even do a little door to door… Continue reading How Local SEO Can Help You Generate More Leads
Lead Generation Through Better Local SEO
Every sales individual knows that the key to closing sales is finding qualified leads. In the past, the key to landing more sales was to simply let more people know about the products you were selling. The more individuals you could contact about your products or services, the better chances you have of making a… Continue reading Lead Generation Through Better Local SEO
If you aren’t doing social media right, you could be missing out
When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that SEO was mostly about links – building a lot of them and… Continue reading If you aren’t doing social media right, you could be missing out
Why is social media so important to local SEO efforts?
There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?
How to make PPC work for your local SEO strategy
If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy
What you need to know about PPC and local SEO
Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords – that those elements are all that are involved in getting to the top of the rankings for search engine results. While it is undeniably part of SEO and perhaps the lion’s… Continue reading What you need to know about PPC and local SEO
Google’s Search Engine Results Page Loses Side Ads for Desktops
Have you noticed anything peculiar about your search engine results page (SERP) on Google lately? If you haven’t, don’t worry; serendipity has a strange sense of humor, and after reading this you probably won’t be able to un-see Google’s latest tweak. On Feb. 16, Google confirmed that it was losing the side ads on the… Continue reading Google’s Search Engine Results Page Loses Side Ads for Desktops
What Happens If You Use Google Adwords
SEO is certainly the lifeblood of website searches and results and can make or break a business from a web perspective. Some of the ways to get higher rankings with SEO is to use in conjunction with Google AdWords or Google Maps or Bing Maps, to name a few Google AdWords are a type of… Continue reading What Happens If You Use Google Adwords
The Difference That Local SEO Makes
So if SEO gets you noticed more because you’re at the top of the search results list on page one, what happens when it is local SEO that is needed? One of the more complex features that has been added to SEO ranking is a system of weights. Various factors in search return ranking are… Continue reading The Difference That Local SEO Makes
