Pay-per-click advertising is well worth the investment when executed correctly, though it still falls under the “spend money to make money” category. If you’re looking to maximize PPC advertising without spending everything in the company piggy bank, put the following tips into practice: Write Better Ad Copy Help yourself save money on Bing Ads and… Continue reading 5 PPC Tips That Save You Money
How To Tweak Your Local SEO Campaign For Maximum Reach
For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do you maximize your search engine optimization efforts to ensure that… Continue reading How To Tweak Your Local SEO Campaign For Maximum Reach
How to Do Google+ Better
While you may have heard of Google+, odds are you don’t know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are in a business where reaching this demographic is… Continue reading How to Do Google+ Better
How to Maximize The Effectiveness of Your Social Media Marketing Campaign
If you post something on Facebook and nobody reads it, does it actually exist? It’s an age old question that many business owners ask as they toil away at their social media advertising campaigns. Just having a Facebook, Twitter or LinkedIn account and making posts is enough to ensure that your audience members are reading… Continue reading How to Maximize The Effectiveness of Your Social Media Marketing Campaign
How to Use PPC More Effectively In Your Local SEO Campaign
Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that chooses to offers PPC ads on their websites. Your ads… Continue reading How to Use PPC More Effectively In Your Local SEO Campaign
Do You Need to Audit Your Local SEO Efforts?
Getting your business noticed is the number one goal for just about any company out there. After all, if you aren’t being noticed, you aren’t reaching new customers and you aren’t growing your bottom line. That equals stagnant and eventually equals going out of business as old customers will become no customers at some point… Continue reading Do You Need to Audit Your Local SEO Efforts?
What You Need To Know About AdWords and PPC
A great addition to your campaign to be more visible to more people for your business is to build a PPC , or Pay Per Click, campaign for Google AdWords. If you’ve wanted to understand more about those AdWord listings on Google searches, now is a perfect time to get in the know as you… Continue reading What You Need To Know About AdWords and PPC
Are You Doing Your Social Media Right?
At this point, if you’re not playing in the social media arena to promote your business locally, you are missing out on a huge opportunity to get a whole sector of the population coming in your door or visiting your site. Social media is here to stay in whatever form is currently most used, and… Continue reading Are You Doing Your Social Media Right?
How Important Are Citations To Your Marketing Strategy?
Local SEO covers a fairly large range of information and steps to make sure you are getting the most from online searches that could help your business. Some additional posts have talked about cleaning up your profile page for Google-My-Business as well as the same for Bing and Yahoo. There are other steps to take,… Continue reading How Important Are Citations To Your Marketing Strategy?
Why Is Social Media Important for Small Businesses?
You know that having a quality social media presence as a small business is important and while many websites tell you the ins and outs of how to have a better social media presence, few go into the details as to why it’s important. It’s hard to imagine that there are any businesses that haven’t… Continue reading Why Is Social Media Important for Small Businesses?
