One of the most memorable scenes from A Beautiful Mind takes place at a bar. A handful of men contemplate competing for the hand of a pretty blonde; Russell Crowe’s character, Dr. John Forbes Nash Jr. explains if they all compete for the blonde, no one will get her; but, if they ignore the blonde… Continue reading How Game Theory Affects PPC Marketing
Your Early AdWords Holiday Testing Guide
Interested in running a few AdWords tests before the holiday season? It might seem a bit early, but once the school year starts, it is a mere hop, skip, and jump away from the holidays. Shopping for the holiday season starts in October according to Google, giving you even more reason to test AdWords now.… Continue reading Your Early AdWords Holiday Testing Guide
How to Start a Strong Pay-Per-Click Campaign
PPC stands for pay-per-click, a type of internet marketing in which advertisers pay fees each time a user clicks on their ads. In this model, you’re paying for traffic to your site, rather than earning it organically or with choreographed SEO. Most people are unfamiliar with the intricacies of PPC advertising, and give up quickly… Continue reading How to Start a Strong Pay-Per-Click Campaign
3 Tips for PPC Beginners
Getting ready to manage a PPC account for the first time and feeling a little apprehensive? Fear not; you are hardly the only one having reservations. Managing a PPC account is not exactly simple; however a little research, patience, and advice go a long way. Review three excellent tips every PPC newbie should know before… Continue reading 3 Tips for PPC Beginners
Build Better Buyer Personas with Diverse Analytics
Whether you know it or not, your company makes inferences or predictions about customers all the time. We predict what types of messaging will work best on social media, what calls to action will incite a positive response in emails, and what PPC advertising will target consumers best. Fortunately, we don’t have to guess about… Continue reading Build Better Buyer Personas with Diverse Analytics
3 Tips to Improve Mobile Advertising on Bing
Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its kind, but it is also heavily used by young, tech-savvy consumers who know a thing or five about smartphones. In comparison, Bing is favorited by… Continue reading 3 Tips to Improve Mobile Advertising on Bing
Social Media Advertising Tips
Social media is a great platform for increasing brand awareness, but ensuring your posts and ads are seen by your target audience is more challenging than ever. The days of organic reach via social media are over, as less than 0.1 percent of content is shared more than 1,000 times. Moreover, half of social media… Continue reading Social Media Advertising Tips
The Best Free AdWords Tutorials for Beginners
New to AdWords? Want to ensure you’re getting the most from the online advertising platform? Of course you do. There are numerous free tutorials available just for AdWords, all of which offer the insight and assistance you want in creating viable ads that promote your business. If you’re new to AdWords and don’t know where… Continue reading The Best Free AdWords Tutorials for Beginners
5 Steps for Successful PPC Audits
Getting ready to take on an existing AdWords account and want to make sure it’s successful? A thorough initial audit is essential in helping you do the job right, as it allows you to review what the account owner has done so far and why the account is organized the way it is. Put the… Continue reading 5 Steps for Successful PPC Audits
Avoid These 3 PPC Mistakes to Optimize Your Marketing Budget
It doesn’t take much for your pay-per-click (PPC) budget to disappear. Rather than wondering what happened, learn how to avoid costly mistakes and maintain your budget. Check out these mistakes you should sidestep and enjoy many more effective PPC campaigns: Mistake #1: Ignoring RLSA Settings Failing to pay attention to your RLSA settings is a… Continue reading Avoid These 3 PPC Mistakes to Optimize Your Marketing Budget
