Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content. Content marketing requires creative collaboration and a hands-on approach. PPC can be automated, and to some extent, doesn’t require… Continue reading 3 Effective Ways PPC Pairs with Content Marketing
3 Ways Black Friday Offers Organic Search Opportunities
It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day provides organic search opportunities that result in increased brand awareness, more site traffic, and higher… Continue reading 3 Ways Black Friday Offers Organic Search Opportunities
How to Maintain Your AdWords Account Post Presidential Election 2016
As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political division in this country will easily mend, or if yesterday’s surprising outcome will drive everyone insane. Perhaps those most concerned… Continue reading How to Maintain Your AdWords Account Post Presidential Election 2016
Softline Solutions Added to Google’s Premier Partners List
Softline Solutions is the newest addition to the Google AdWords Premier Small & Medium-Sized (SMB) Business Partner Program. Our Los Angeles-based company joins an elite group of qualified companies, and all of our clients will subsequently reap the benefits of working with the search engine juggernaut to further optimize advertising campaign performance. In other words,… Continue reading Softline Solutions Added to Google’s Premier Partners List
3 Social Media Advertising Ideas to Make Your Brand Stand Out
Getting your brand’s name “out there” and into the minds of both consumers and potential business partners alike is certainly a challenge, but the right advertising campaign helps you bypass many roadblocks on the startup highway. If you’re a business newbie, help your company look like a massive business deal that everyone wants to learn… Continue reading 3 Social Media Advertising Ideas to Make Your Brand Stand Out
3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer regular maintenance to their accounts. Overbidding is a common occurrence for novice PPC advertisers, especially… Continue reading 3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
PPC Tips for Better International Marketing
Marketing to an international audience can be tricky—especially when it comes to PPC. The cost per click, for example, can vary dramatically depending on the region: when competing for the same term, the United Arab Emirates has an average cost per click that’s 8 percent greater than the U.S. average. Conversely, Serbia has an average… Continue reading PPC Tips for Better International Marketing
Google Announces New Analytics and Search Ad Updates at SMX East
Jerry Dischler, the vice president of search ads at Google, and Babak Pahlavan, the senior director of product management for analytics measurement and solutions, made several big announcements in a recent keynote discussion at SMX East. The announcements surrounded search ads and audience targeting, as well as new Tag Manager integrations for analytics. So, what… Continue reading Google Announces New Analytics and Search Ad Updates at SMX East
7 Problems with LinkedIn Ads
LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google and Facebook in the same quarter—$19 billion and $6 billion, respectively—the LinkedIn number seems pretty paltry. LinkedIn provides advertisers with the possibility of reaching the platform’s… Continue reading 7 Problems with LinkedIn Ads
The Most Expensive Google Keywords in the United States
Google is seemingly unstoppable. In 2016, the search engine giant has raked in over $70 billion so far, the majority of which is due to its successful advertising solutions. It is well known by now that advertisers pay fees when consumers click on their ad links. Some per-click costs are in the stratosphere, but they… Continue reading The Most Expensive Google Keywords in the United States
