Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these informative landing pages than meets the eye. A paid search marketing service that understands how… Continue reading How A Paid Search Marketing Service Uses FAQs for SEO
5 Ways to Improve the Digital Advertising Agency Experience
As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust and improve the customer experience? You should start by humanizing your brand, engaging customers… Continue reading 5 Ways to Improve the Digital Advertising Agency Experience
Social Media Advertising: How To Be Social And Strategic
It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online community where people can socialize from anywhere in the world. Once it… Continue reading Social Media Advertising: How To Be Social And Strategic
The Importance of Loading Speed for Website Conversion Optimization
E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb style sheets, images, and HTML. The end result is often a slow-loading website that affects both your position in… Continue reading The Importance of Loading Speed for Website Conversion Optimization
The 5 Cornerstones of Successful E-Commerce Marketing
Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including beautiful graphics that show off products in all their glory. After all, consumers can’t touch or otherwise examine products… Continue reading The 5 Cornerstones of Successful E-Commerce Marketing
5 Tips For PPC Landing Page Success
A robust PPC landing page is an essential ingredient in your marketing strategy stew. They should inspire your target audience to take action, whether it’s visiting your website for the first time, or purchasing one of your products or services. Create landing pages that get the results you want by putting the following five tips… Continue reading 5 Tips For PPC Landing Page Success
Easy as Cake: A Recipe for Better PPC Campaign Management
Most unfamiliar tasks are made easier with instructions. We’ve found that PPC campaign management is no exception. However, the key to success is more like a recipe than a bunch of bullet points. Think of it this way: recipes are instructions that support both a process and a tasty result. If you make a cake… Continue reading Easy as Cake: A Recipe for Better PPC Campaign Management
How To Date (And Marry!) The Right Digital Marketing Agency
Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to stay happy. Below, we’ve outlined a few simple tips to… Continue reading How To Date (And Marry!) The Right Digital Marketing Agency
Better E-Commerce Marketing In 3 Easy Steps
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
5 Online PPC Management Strategies To Implement Now
Help your website get the traffic it needs in 2017 via strong PPC management, and a few highly effective online marketing strategies. Think of your next online marketing campaign as a “unicorn,” or a campaign that is so magical it remains in the top 1 to 3 percent of marketing campaigns for the year. Utilize… Continue reading 5 Online PPC Management Strategies To Implement Now
