Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
5 Online PPC Management Strategies To Implement Now
Help your website get the traffic it needs in 2017 via strong PPC management, and a few highly effective online marketing strategies. Think of your next online marketing campaign as a “unicorn,” or a campaign that is so magical it remains in the top 1 to 3 percent of marketing campaigns for the year. Utilize… Continue reading 5 Online PPC Management Strategies To Implement Now
Use These 3 SEO Predictions For 2017 To Increase Website Traffic
Help your company increase website traffic this New Year by considering the following three SEO predictions for 2017. Many take the “safe route” when discussing SEO predictions for the next year, such as “Mobile will take precedence.” Rather than sticking to the safe side of the SEO landscape, think about the following bold predictions to… Continue reading Use These 3 SEO Predictions For 2017 To Increase Website Traffic
Best Mobile Adwords Management Strategy For 2017
In the mobile-first world, responsive websites and mobile-friendly landing pages aren’t the only things marketing people should focus on. Increased Adwords management was a popular way to boost gains on most PPC endeavors last year, but what about mobile-friendly PPC advertising? If your Adwords management is tight, do you even need a mobile PPC strategy?… Continue reading Best Mobile Adwords Management Strategy For 2017
Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
News in Search Engine Marketing: Backlinks Vs Content Creation
A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the most popular keywords. Among the surprising findings of the analysis, we discovered: … Continue reading News in Search Engine Marketing: Backlinks Vs Content Creation
Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
As marketers prepared for Black Friday 2016, they wondered what would be the best approach to take for paid search marketing. Would PPC text ads be the correct choice to show the millions of shoppers who would be buying televisions, kitchen appliances, and hundreds of other products online? Should they place their bets on PPC… Continue reading Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
Voice First Technology and the Future of Pay Per Click Management
In most popular Sci-fi movies and TV shows, the computers of the future have a distinct characteristic: they have voices. In the future, it’s understood that computers will have the ability to speak back to users, if only to activate warp drive. But what about all the other things we could do with voice first… Continue reading Voice First Technology and the Future of Pay Per Click Management
3 Effective Ways PPC Pairs with Content Marketing
Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content. Content marketing requires creative collaboration and a hands-on approach. PPC can be automated, and to some extent, doesn’t require… Continue reading 3 Effective Ways PPC Pairs with Content Marketing
