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What it Means to Be A Google AdWords Partner

Many website owners have heard about it, but few actually understand what it means to be a Google AdWords partner. In addition to a variety of benefits a Google partner offers, certainly their ability to run analytics on marketing campaigns effectively, as an accredited authority, can often mark the difference between success and failure in… Continue reading What it Means to Be A Google AdWords Partner

3 Ways To Improve Conversion Rate Through Analytics

If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a return on their investment. A successful marketing campaign – which equals a positive and… Continue reading 3 Ways To Improve Conversion Rate Through Analytics

Manage Adwords Back-To-School Campaigns With These 5 Tips

Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how you are going to target parents, teachers, administrators…you get the idea. Read on for a few key… Continue reading Manage Adwords Back-To-School Campaigns With These 5 Tips

The 2017 Guide To AdWords For PPC Companies

Google AdWords is a tool that all digital marketers are familiar with. Whether managed in-house or by PPC companies, any sophisticated digital marketing strategy incorporates an AdWords campaign. Although it can take some continuing education, navigating all of the features of AdWords is a critical component of the campaign and will allow the campaign manager… Continue reading The 2017 Guide To AdWords For PPC Companies

5 Small Business PPC Tips Advertising Agencies Swear By

Just because your business is on the smaller side does not mean you cannot reap the benefits a of a pay-per-click (PPC) campaign. Use the following tips advertising agencies tout as ideal for small businesses looking to increase their presence on the web. You might find the process is easier than you think. 1) Use… Continue reading 5 Small Business PPC Tips Advertising Agencies Swear By

Google AdWords Management: 6 Tips For Getting Started

Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you have a strategy in mind. Help yourself get started in Google AdWords management and… Continue reading Google AdWords Management: 6 Tips For Getting Started

AdWords Consultants Reveal 3 Tips For Lowering Cost Per Click

Landing pages are a pivotal part of any AdWords campaign, as your AdWords consultants will tell you. Ensure your cost per click (CPC) stays low by learning how to optimize these pages correctly. Landing page quality and relevancy have a direct impact on your Quality Score, which in turn has an impact on your CPC.… Continue reading AdWords Consultants Reveal 3 Tips For Lowering Cost Per Click

eCommerce Advertising: 5 Steps For Improved Adwords Conversions

Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low performing campaign is offering you little data to evaluate so that adjustments… Continue reading eCommerce Advertising: 5 Steps For Improved Adwords Conversions

Join The Ranks Of AdWords Experts With These 5 Tips

Creating AdWords headlines is generally not the most exciting aspect of marketing. Despite the fact that you only have to use a few words, figuring out which words to use can take hours. Rather than spending precious time toiling over AdWords headlines, add your name to the community of AdWords experts with a few key… Continue reading Join The Ranks Of AdWords Experts With These 5 Tips