Author: Softline

It’s the dream of every marketer to automate as many tasks as possible particularly when it comes to pay-per-click bidding tactics. Automating some of your marketing tasks helps you prioritize and increase your efficiency. As technology continues to advance the dream of automating tasks is becoming a reality through digital marketing automation. Some marketing tasks… Continue reading Digital Marketing Automation: How To Leverage Machine Learning

There are a variety of factors that can impact your content’s ability to rank well in search engines. On-page SEO best practices refers to using deliberate strategies to optimize your content so that you achieve as much exposure as possible. Content without SEO strategy isn’t likely to keep up with the competition or be found… Continue reading On-Page SEO Best Practices: Optimizing Content For Maximum Exposure

Pay per click marketing (PPC) is a method of advertising that allows you to pay only when your ad is clicked by an interested person online. It’s an approach that can get targeted visitors to your website very quickly possibly even instantly.

Landing pages are a big part of your inbound marketing strategy and the intention behind them is to convert visitors into leads. While you have to test to find out for sure what your visitors will respond to many lead-gen experts recommend a few landing page design tips that may help to improve your response… Continue reading Landing Page Design Tips From Lead-Gen Experts

The marketing world is as fast-paced as ever thanks to continual technological changes and ever-expanding data access. Marketing teams are spending as much as one-third of their budgets on channels and features they had no idea about even a few years ago according to the State of Marketing report from Salesforce. The report found websites… Continue reading Digital Marketing Trends in 2018: Lessons and Opportunities