Author: Softline

If your AdWords campaigns are working like they’re supposed to you’ll significantly increase web traffic. If they’re not your money will be wasted. How do you get your PPC campaigns working for you and not against you? Pay attention to your metrics. But focus on the ones that matter or you’ll be wasting time too.

Pay per click advertising has been a cornerstone of online marketing for nearly two decades now, and yet, for the average business owner or company, it’s still shrouded with as much mystery as folklore and urban legends.

E-commerce marketing is a necessary part of any online business that sells products, no matter what kind, to grab the attention of search engines and target audiences. If you recently got your e-commerce site up and cannot wait to share your wares with the masses, use these tips to help get your products noticed.

If you are new to the world of Google Adwords you are hardly alone. While this marketing option has been around for some time there are new crops of users every day. Make the most of your marketing efforts with these tips from Google Adwords experts to save yourself money time and anxiety:

Search engine optimization (SEO) and search engine marketing (SEM companies) can be difficult to tell apart. Are there any differences between them? Both terms can be utilized interchangeably which makes the concepts even harder to grasp. To get the most out of your online marketing it’s imperative to know the difference between SEO and SEM… Continue reading SEM Companies Versus SEO Agencies: What’s The Difference?

It’s the dream of every marketer to automate as many tasks as possible particularly when it comes to pay-per-click bidding tactics. Automating some of your marketing tasks helps you prioritize and increase your efficiency. As technology continues to advance the dream of automating tasks is becoming a reality through digital marketing automation. Some marketing tasks… Continue reading Digital Marketing Automation: How To Leverage Machine Learning

There are a variety of factors that can impact your content’s ability to rank well in search engines. On-page SEO best practices refers to using deliberate strategies to optimize your content so that you achieve as much exposure as possible. Content without SEO strategy isn’t likely to keep up with the competition or be found… Continue reading On-Page SEO Best Practices: Optimizing Content For Maximum Exposure

Pay per click marketing (PPC) is a method of advertising that allows you to pay only when your ad is clicked by an interested person online. It’s an approach that can get targeted visitors to your website very quickly possibly even instantly.

Landing pages are a big part of your inbound marketing strategy and the intention behind them is to convert visitors into leads. While you have to test to find out for sure what your visitors will respond to many lead-gen experts recommend a few landing page design tips that may help to improve your response… Continue reading Landing Page Design Tips From Lead-Gen Experts