Author: Softline

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the process of re-imagining your brand’s marketing campaigns learn why programmatic buying may be exactly what your… Continue reading What Is Programmatic Ad Buying & Its Benefits?

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people making it necessary for e-commerce sites and similar online operations to create simple hassle-free checkout processes. Google shopping carts are among the many options available to online retailers but how do they compare to their Paypal counterparts? Let’s find out. Making… Continue reading Google Shopping Carts vs PayPal: Pros & Cons

PPC managers or pay-per-click managers have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game do not panic. There are plenty of tips and tricks for keeping your work life manageable so you get the results you want.

If your Los Angeles-based brand is the new kid in town and you want to optimize well everything to put your website on the first page of Google drive traffic promote conversions and enjoy that coveted revenue stream it helps to go local. A local Los Angeles advertising agency is your partner in helping you… Continue reading 3 Reasons To Work With A Local Los Angeles Advertising Agency

Any reputable search engine marketing company has more than a few winning strategies making up SEO success stew. They know what works and what doesn’t and what should be avoided at all costs. Help yourself and your team make the right SEO agency choice by learning five of the best “secrets” successful companies use. Secret… Continue reading 5 Secrets Of A Search Engine Marketing Company

The best ad agency websites not only offer a wide variety of marketing services they function as learning tools. Such websites provide numerous marketing strategies if you know where to look and subsequently serve as wonderful inspiration for your own advertising campaigns. Here are four marketing strategies from ad agency websites you can put to… Continue reading 4 Marketing Strategies We Can Learn From Ad Agency Websites

Search engine marketing research is a heck of a lot easier when you have the right tools at your disposal. Help yourself and your team get more from your research by using any (or many) of the following awesome tools:

Help your PPC campaign this holiday season with a few key optimization and advertising tips that will help you count more coinage come January. The holidays provide the perfect excuse to revamp your current campaign and get the most out of it as consumers up their shopping game. Use these tips to get you started:

Coming up with new and fantastic ideas for website promotion may seem like a daunting task but it doesn’t have to be. With a little research and some creativity you can promote your new or existing website in exciting ways with the following ideas. Use these ideas as they are or think of them as… Continue reading 5 Great Ideas For Website Promotions