Author: Softline

Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpected instead of the usual cookie-cutter ads. “Disruptive” companies take hold of their market niche or not and transform it into something fresh… Continue reading Disruptive Advertising: 3 Outstanding Benefits

Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and cons of this much-used tool? Let’s find out:

Since the social media juggernaut has shown no signs of leaving the marketing pantheon learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to advertising on social media and are unsure about where to begin use the… Continue reading How To Advertise On Facebook Successfully: 5 Tips

Plenty of advertising agencies promise the galaxy to potential clients making it important to remember that not all agencies are worth the time and effort. Help yourself find the ad agency of your business dreams by knowing what to look for and subsequently sidestepping a whole lot of headaches.

Promote website content easily and effectively by taking full advantage of everything social media has to offer. Your Facebook Twitter Instagram and other social media platforms provide the opportunity to reach hundreds thousands or tens of thousands of consumers who just might find your brand is their new favorite. Experiment with the following ideas to… Continue reading 5 Ideas to Promote Website Content Through Social Media

 

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the process of re-imagining your brand’s marketing campaigns learn why programmatic buying may be exactly what your… Continue reading What Is Programmatic Ad Buying & Its Benefits?

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people making it necessary for e-commerce sites and similar online operations to create simple hassle-free checkout processes. Google shopping carts are among the many options available to online retailers but how do they compare to their Paypal counterparts? Let’s find out. Making… Continue reading Google Shopping Carts vs PayPal: Pros & Cons

PPC managers or pay-per-click managers have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game do not panic. There are plenty of tips and tricks for keeping your work life manageable so you get the results you want.