AdWords advertising uses a system similar to traditional auctions to decide which marketers’ ads show up and in what order they appear. As one of those marketers’ account managers, you bid high and you bid low, resulting in ads that appear higher or lower on the advertising food chain. And while you probably use a… Continue reading AdWords Over-Management PitFalls – Sometimes, Less Is More
Online Marketing Goals Defined
Identifying and fine-tuning your online marketing goals is essential to a digital marketing strategy. Lead generation, a strong e-commerce platform, and a solid brand are among many businesses’ top online marketing goals, as the three typically combine to develop a viable long-term approach. Let’s dive into these three components of a comprehensive online marketing strategy… Continue reading Online Marketing Goals Defined
Google Vs Bing Shopping: What You Need To Know
Once upon a digital time, shopping ads were known as Product Listing Ads (PLAs). They solidified their place in the ROI pantheon thanks to providing businesses with that coveted extra visibility resulting in extra revenue and increased brand loyalty. If you are preparing for your next shopping ad campaign, you are probably wondering whether to… Continue reading Google Vs Bing Shopping: What You Need To Know
Disruptive Advertising: 3 Outstanding Benefits
Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpected instead of the usual cookie-cutter ads. “Disruptive” companies take hold of their market niche or not and transform it into something fresh… Continue reading Disruptive Advertising: 3 Outstanding Benefits
The Wordstream Keyword Management Tool: A Few Pros And Cons
Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and cons of this much-used tool? Let’s find out:
How To Advertise On Facebook Successfully: 5 Tips
Since the social media juggernaut has shown no signs of leaving the marketing pantheon learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to advertising on social media and are unsure about where to begin use the… Continue reading How To Advertise On Facebook Successfully: 5 Tips
Interviewing Advertising Agencies? 5 Elements To Look For
Plenty of advertising agencies promise the galaxy to potential clients making it important to remember that not all agencies are worth the time and effort. Help yourself find the ad agency of your business dreams by knowing what to look for and subsequently sidestepping a whole lot of headaches.
5 Ideas to Promote Website Content Through Social Media
Promote website content easily and effectively by taking full advantage of everything social media has to offer. Your Facebook Twitter Instagram and other social media platforms provide the opportunity to reach hundreds thousands or tens of thousands of consumers who just might find your brand is their new favorite. Experiment with the following ideas to… Continue reading 5 Ideas to Promote Website Content Through Social Media
5 AdWords Management Tips
What Is Programmatic Ad Buying & Its Benefits?
Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the process of re-imagining your brand’s marketing campaigns learn why programmatic buying may be exactly what your… Continue reading What Is Programmatic Ad Buying & Its Benefits?
