In the world of Google Adwords, keeping up with how your ads perform isn’t enough. While consistent analysis is essential to adjust your ad campaigns, you also need to know what your closest competitors are up to. Thankfully there are a number of PPC tools that make analyzing the competition and everything else to do… Continue reading Competition In PPC: X Tools To Help You Out
2019 Social Media Marketing Trends: Paid & Organic
Social media has maintained its stronghold on the buying public, influencing what people buy or at least research every day. Whether yours is a startup venture or a known brand, there are many paid and organic social media marketing trends for 2019 worth paying attention to. Let’s review some of these trends to help you… Continue reading 2019 Social Media Marketing Trends: Paid & Organic
Amazon Advertising: How It Works And Some Tips For Success
Advertising on Amazon is a relatively straightforward process with large benefits. If you are a small business owner interested in advertising on Amazon, take a moment to learn what the process involves and enjoy a few tips for increasing your visibility and marketing success. Setting Up Amazon provides three ad formats to accommodate different marketer… Continue reading Amazon Advertising: How It Works And Some Tips For Success
SEM Tracking and Attribution Models
In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can increase your return on investment (ROI) by implementing the right search engine marketing (SEM) strategy and selecting the best attribution model. Read on before discussing options with your… Continue reading SEM Tracking and Attribution Models
Website Speed Optimization: How to Improve Your Site’s Speed
Quality, digestible content that provides value to the reader. High-resolution images that immediately grab consumer attention. Easy navigation and checkout processes. Great deals and specials. These are among the factors making up fantastic websites that appeal to their target markets and rank highly on Google, but what about site speed? The speed at which your… Continue reading Website Speed Optimization: How to Improve Your Site’s Speed
Why to Have Your PPC Campaign Professionally Audited
While automated PPC reports from various websites are appealing because they are free or cheap, they only tell one small part of your campaign’s story. Get your pay-per-click campaign professionally audited by certified Google Ads professionals to extract the most from the analysis and subsequently make adjustments resulting in more website traffic, conversions, and revenue.… Continue reading Why to Have Your PPC Campaign Professionally Audited
Most Important Google AdWords Tips For 2019
Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
Top 10 Digital Marketing Tips For 2019
In the modern world of digital marketing, the competition for consumer engagement is more intense than ever. Both search engine and social media marketing offer a variety of strengths as well as a few weaknesses you must be aware of to maximize your advertising strategy and subsequently enjoy more website traffic, conversions, brand awareness, and… Continue reading Top 10 Digital Marketing Tips For 2019
What Is Local SEO & Why It’s So Critical For Local Businesses
Local SEO is one part of the bigger search optimization picture. It is applicable to almost any local business in a town or city that is looking to expand its reach and quite literally put itself on the map. Whether you own a restaurant, clothing boutique, or specialty store within your community, take a minute… Continue reading What Is Local SEO & Why It’s So Critical For Local Businesses
Google vs. Facebook Marketing Pros & Cons
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
