Author: Softline

Social media is a powerful tool and one that needs to be included in the marketing strategy of every small business. Having a web presence, including a presence on social media is no longer optional. It’s imperative.    You may think that you need to establish your brand on every platform in order to reach… Continue reading Why You Don’t Need To Be On Every Social Media Platform

When you are a small business owner, the success of your business depends on attracting customers who are looking for your goods and services. As a small business owner, you may not have a large marketing budget, but you need to connect your business to the right prospects.   There are quite a few marketing… Continue reading 12 Steps To Creating A Killer Small Business Marketing Strategy

Content marketing is an essential part of the online marketing strategy for businesses of all industries and sizes. Regardless of what type of business you have, prospects expect you to provide interesting and informative content, and to provide it on a regular basis. If you don’t, they’ll quickly click away from your website or blog… Continue reading 6 Key Elements Of Business Content 

Choosing the best marketing strategy to use is a decision faced by every business owner. The right marketing techniques can help your business to reach your target audience and convert them into leads or clients. While traditional marketing methods such as fliers, billboards, TV ads, and print ads can still bring in business, for best… Continue reading 8 Reasons Why Every Business Should Utilize Digital Marketing

You want your business to not only succeed but thrive online. To make this happen, you need to be continually implementing a targeted strategy focused on getting more clients. Without planning, your business won’t attract and retain loyal clients. Without clients, your business won’t be profitable.   Acquiring clients doesn’t happen automatically just because you… Continue reading 15 Ways To Get More Clients: Marketing Tips 101

In 2018, Google made some big changes with their Ads platform which added new enhancements and features to utilize for PPC strategy. Amazon, Bing, and LinkedIn also showed innovative growth with their tools and their impact on your overall marketing performance. This means that 2019 has been a big year for taking a new approach… Continue reading 2019 PPC Stats All Marketers Should Know

Online marketing has made reaching potential customers easier. But with an ever-growing landscape of content and outreach, it can feel overwhelming trying to stay afloat. You don’t just want to stay afloat, you want to make a big impact and attract new, paying customers every day. Here are 10 tips to help you do just… Continue reading Top 10 Marketing Tips For Success

Social media is no longer just about sharing what you saw, read, or ate in a given day, connecting with loved ones, or writing your political thoughts for all your network to see. Social media has evolved into an impactful channel of communication, a source of news, and a way for brands to take direct… Continue reading Now Trending: 9 Social Media Moves to Make in 2019