To Our Clients, At Softline Solutions, the health and safety of our customers and employees is our highest priority. In response to the outbreak of COVID-19, we are diligently monitoring updates from the Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO) and medical professionals to ensure we are taking the necessary… Continue reading A Message from Softline Solutions – COVID-19
The State of Social Media in 2020
Social media usage continues to grow rapidly in 2020, making it an extremely important tool for marketers to include in their digital strategy. While social media sites are used for posting pictures and chatting with friends, they’re also used for interaction and engagement with businesses, including research and product discovery. Close to half of the… Continue reading The State of Social Media in 2020
The Importance of Blogging for Onsite SEO
No matter what people are looking for, Google is often the first way they search. This means it’s imperative for your business to show up in search engine results if you’re going to be competitive, and blogging is an important part of any content marketing strategy in order to accomplish this. Quality blog posts help… Continue reading The Importance of Blogging for Onsite SEO
2020 Social Media Marketing Trends
Social media has become a way of life for most people, particularly millennials and Generation Zers. It’s a powerful platform full of opportunity for businesses that know how to leverage it. When it comes to staying in front of your audience where they are, it’s clear that social media is an extremely important tool. Over… Continue reading 2020 Social Media Marketing Trends
Using Google’s Maximize Conversions Bidding Strategy
Google Ads currently offers many automated bidding strategies. Maximize Conversions is one of the strategies in Smart Bidding that sets bids automatically to get the best results possible using your planned budget. It can factor in many different signals such as demographics, time of day, historical data and more. This can be a great way… Continue reading Using Google’s Maximize Conversions Bidding Strategy
Harness the Power of Google Smart Bidding
As a busy digital marketer, you probably feel like there’s never enough time to do all that you want to do each day. At Softline Solutions, we recognize that automation is one of the best solutions to the challenges of time constraints. Google Smart Bidding is a powerful tool that should be leveraged to help… Continue reading Harness the Power of Google Smart Bidding
How Page Load Speed Affects Both UX and Marketing
The speed at which your visitors can access your content matters. In a world that’s becoming more and more fast-paced, website visitors are likely to click away from a site that doesn’t load in a matter of seconds. You can lose as many as half of your potential customers if the site takes too long… Continue reading How Page Load Speed Affects Both UX and Marketing
Pay Per Click the Smart Way: A List of Smart Google Ads Features
Pay-per-click advertising is one of the most powerful tactics in digital marketing, but it can also be complex and time-consuming. Using this marketing strategy gives you the opportunity to be noticed by a wider audience online. When PPC is working efficiently, the amount of money you invest in clicks is worth it, because a visit… Continue reading Pay Per Click the Smart Way: A List of Smart Google Ads Features
Mobile Advertising in 2020
Mobile advertising continues to be an important strategy for engaging with customers and prospects. In 2020, it’s imperative to market your business to mobile device users. It’s a way to get in touch with people while they’re on the go and enables you to reach people in real-time with personalized messages targeted to their location… Continue reading Mobile Advertising in 2020
7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal of paid advertising is low cost, high ad rankings and maximum return on investment. Mistakes or oversights in PPC can easily result in wasteful ad… Continue reading 7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
