No matter what kind of business you have, there’s a good chance you need to generate more leads. A great way to capture the interest of prospects is to use lead form extensions while they’re searching or viewing online content. Lead form extensions help generate leads by letting prospects submit their information in a form… Continue reading Drive More Leads Using Google Lead Form Extensions
Get Better Engagement Using Hashtag Marketing
Are you using hashtags in your social media marketing? Hashtags have been used since at least 2007, so using them isn’t a new phenomenon. Initially, they were a feature used on Twitter, but hashtags are increasing on Instagram and other platforms. If you’re marketing on Instagram and Twitter and aren’t using hashtags, it’s a good… Continue reading Get Better Engagement Using Hashtag Marketing
The Impact of Apple’s iOS14.5 on Facebook Advertising
Apple’s recent update to iOS14.5 requires Facebook advertisers to show a prompt to users asking their permission to have activity tracked across other websites and apps. This change gives users the ability to block ad tracking. There’s no doubt this will have an impact on marketers who rely on ad tracking to monitor conversions. Facebook… Continue reading The Impact of Apple’s iOS14.5 on Facebook Advertising
Country-Specific Surcharges in Google Ads and Disappearing Location Data
Pay-per-click advertising (PPC) can be a powerful way to promote your business, but it’s important to watch out for wasteful ad spend. One thing you may not be aware of is that Google recently implemented country-specific surcharges, which impact ads that are served in specific countries. If you advertise in several countries, you may be… Continue reading Country-Specific Surcharges in Google Ads and Disappearing Location Data
Can Google Ads Drive Results on a Limited Budget?
Small business owners often have a marketing budget that is stretched pretty thin, and this is even more true because of the impact COVID has had. SMBs with low ad budgets don’t have to give up on paid advertising, and limited budgets don’t have to mean small returns. How Does Google Ads Work? For SMBs… Continue reading Can Google Ads Drive Results on a Limited Budget?
Getting Started with Amazon DSP
If you’re looking for new ways to reach prospects and increase conversions, consider Amazon Advertising. When you think of trying to reach your audience through a channel mix that includes display advertising, video ads, and audio ads, you may not think of Amazon Demand Side Platform, also called Amazon DSP. This is a type of… Continue reading Getting Started with Amazon DSP
3 Common PPC Myths
Pay-per-click advertising (PPC) is a great way to help you build your business but to be successful, you need to take the time to get to know the best way to use this strategy. There’s a lot of information about PPC online, but not all of it is accurate. There are several common assumptions about… Continue reading 3 Common PPC Myths
Choosing the Best Digital Marketing Metrics
Digital marketing metrics provide a way to measure the results of a marketing campaign which can give you insights into what’s working. Metrics give you important information about how well you’re doing and how close you are to achieving your goals. There are plenty of digital marketing metrics to choose from. The question is which… Continue reading Choosing the Best Digital Marketing Metrics
Key Competitive Metrics Since the Sunset of Average Position
When Google decided to sunset the Average Position metric in 2019, many marketers were unhappy with that decision. In the past, many PPC marketers relied on Average Position as a key component of their criteria for aggressive bidding. This metric made it easy to know how well your ads were performing, what your ROI was… Continue reading Key Competitive Metrics Since the Sunset of Average Position
What You Need to Know About Google Retiring tCPA and tROAS
Target ROAS and Target CPA are two of Google’s oldest automated bidding strategies and Google is about to retire them. When you choose your strategy for bidding in a marketing campaign, you’ll find that they’re being integrated into other bidding strategies. This change isn’t going to happen overnight. Even though the change will be gradual,… Continue reading What You Need to Know About Google Retiring tCPA and tROAS
