Marketing on social media is a powerful way to connect with your audience, but an impersonal approach to marketing isn’t going to reach them. People are looking to feel like companies care about them and their needs, which is known as human-centric marketing. You can’t buy trust on social media, but you can earn it… Continue reading Bringing Your Brand to Life with Organic Social Media Marketing
Slowing Google Clicks and Increasing CPC as America Reopens
The stay-at-home orders during the pandemic triggered dramatically increased online searches and demand for e-commerce products. Online advertisers are watching to see how consumers respond to growing vaccination rates and increased freedom to travel to brick-and-mortar stores. In recent weeks, many advertisers are starting to notice click declines compared to second quarter 2020, while at… Continue reading Slowing Google Clicks and Increasing CPC as America Reopens
Drive More Leads Using Google Lead Form Extensions
No matter what kind of business you have, there’s a good chance you need to generate more leads. A great way to capture the interest of prospects is to use lead form extensions while they’re searching or viewing online content. Lead form extensions help generate leads by letting prospects submit their information in a form… Continue reading Drive More Leads Using Google Lead Form Extensions
Get Better Engagement Using Hashtag Marketing
Are you using hashtags in your social media marketing? Hashtags have been used since at least 2007, so using them isn’t a new phenomenon. Initially, they were a feature used on Twitter, but hashtags are increasing on Instagram and other platforms. If you’re marketing on Instagram and Twitter and aren’t using hashtags, it’s a good… Continue reading Get Better Engagement Using Hashtag Marketing
The Impact of Apple’s iOS14.5 on Facebook Advertising
Apple’s recent update to iOS14.5 requires Facebook advertisers to show a prompt to users asking their permission to have activity tracked across other websites and apps. This change gives users the ability to block ad tracking. There’s no doubt this will have an impact on marketers who rely on ad tracking to monitor conversions. Facebook… Continue reading The Impact of Apple’s iOS14.5 on Facebook Advertising
Country-Specific Surcharges in Google Ads and Disappearing Location Data
Pay-per-click advertising (PPC) can be a powerful way to promote your business, but it’s important to watch out for wasteful ad spend. One thing you may not be aware of is that Google recently implemented country-specific surcharges, which impact ads that are served in specific countries. If you advertise in several countries, you may be… Continue reading Country-Specific Surcharges in Google Ads and Disappearing Location Data
Can Google Ads Drive Results on a Limited Budget?
Small business owners often have a marketing budget that is stretched pretty thin, and this is even more true because of the impact COVID has had. SMBs with low ad budgets don’t have to give up on paid advertising, and limited budgets don’t have to mean small returns. How Does Google Ads Work? For SMBs… Continue reading Can Google Ads Drive Results on a Limited Budget?
Getting Started with Amazon DSP
If you’re looking for new ways to reach prospects and increase conversions, consider Amazon Advertising. When you think of trying to reach your audience through a channel mix that includes display advertising, video ads, and audio ads, you may not think of Amazon Demand Side Platform, also called Amazon DSP. This is a type of… Continue reading Getting Started with Amazon DSP
3 Common PPC Myths
Pay-per-click advertising (PPC) is a great way to help you build your business but to be successful, you need to take the time to get to know the best way to use this strategy. There’s a lot of information about PPC online, but not all of it is accurate. There are several common assumptions about… Continue reading 3 Common PPC Myths
Choosing the Best Digital Marketing Metrics
Digital marketing metrics provide a way to measure the results of a marketing campaign which can give you insights into what’s working. Metrics give you important information about how well you’re doing and how close you are to achieving your goals. There are plenty of digital marketing metrics to choose from. The question is which… Continue reading Choosing the Best Digital Marketing Metrics
