Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
YouTube Advertising Basics
Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has over 2 billion logged-in viewers a month so it’s worth considering as part of your advertising strategy. While YouTube’s audience… Continue reading YouTube Advertising Basics
Why Franchise Brands Should Partner with Softline Solutions
If your business is a franchise, you can trust Softline Solutions to help you build your brand. We understand that marketing a franchise business presents unique challenges. We offer franchise marketing solutions to meet your needs. Detailed Reporting Our comprehensive reporting includes a dashboard that can give you in-depth insights into how your franchise is… Continue reading Why Franchise Brands Should Partner with Softline Solutions
Use Google Analytics to Calculate SEO ROI
The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your strategy, you need to measure the return on investment (ROI) of your SEO. Key metrics that need to be tracked monthly include the cost of current SEO campaigns and key performance indicators (KPIs). One way to track… Continue reading Use Google Analytics to Calculate SEO ROI
Questions to Ask Yourself Before Hiring a Marketing Agency
The right marketing agency can lift your business to the next level, but it’s not always easy to decide who to hire. You’re likely to hear plenty of claims from different firms, but what you’re looking for is a marketing agency that fits well with your business and understands your vision. Here are a few… Continue reading Questions to Ask Yourself Before Hiring a Marketing Agency
Are People Spending More Time Watching Videos on TikTok Than YouTube?
Consumers are spending more and more time streaming on social apps. As of June 2021, the amount of time spent streaming on TikTok is now greater than the time people spend on YouTube, according to analytics firm App Annie. In the United States, time spent watching videos on TikTok is just slightly more than time… Continue reading Are People Spending More Time Watching Videos on TikTok Than YouTube?
Getting Better Results from Ad Creation Since iOS14 Update
In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted by this update since visibility into the online activity of users is now limited. Many marketers report that performance data including remarketing and conversion tracking have been… Continue reading Getting Better Results from Ad Creation Since iOS14 Update
Account Based Marketing: The Key to More Qualified B2B Leads
If you’re spending a lot of time trying to sell to unqualified leads, it may be time to implement account based marketing (ABM). It’s one of the most effective B2B marketing and sales strategies. This approach combines targeted marketing with sales, which can help you communicate effectively with high-value accounts. As higher quality prospects are… Continue reading Account Based Marketing: The Key to More Qualified B2B Leads
Hiring a Marketing Person Versus a Marketing Agency
As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency
SEO Basics for Beginners
Search engine optimization (SEO) is vital to the success of businesses both large and small. It’s a tool that can boost the traffic you get from search engines. You may feel overwhelmed when you try to understand what it’s all about, but the basics of SEO are easy to understand. What is SEO? SEO is… Continue reading SEO Basics for Beginners
