People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
How Working with a Marketing Agency Can Benefit Your Business
In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its full potential, working with a marketing agency can make a big difference. There are several benefits to working with a marketing agency.… Continue reading How Working with a Marketing Agency Can Benefit Your Business
Should I Still Use Hashtags on My Instagram Account?
Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on Instagram and other platforms such as Facebook and Twitter to group posts by topics. On Instagram, they can be added… Continue reading Should I Still Use Hashtags on My Instagram Account?
Should You Invest in Advertising in a Down Economy?
During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during uncertain times. While it may make sense to cut some expenses, a down economy is actually a good time to invest in marketing and advertising. The… Continue reading Should You Invest in Advertising in a Down Economy?
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
YouTube Advertising Basics
Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has over 2 billion logged-in viewers a month so it’s worth considering as part of your advertising strategy. While YouTube’s audience… Continue reading YouTube Advertising Basics
Why Franchise Brands Should Partner with Softline Solutions
If your business is a franchise, you can trust Softline Solutions to help you build your brand. We understand that marketing a franchise business presents unique challenges. We offer franchise marketing solutions to meet your needs. Detailed Reporting Our comprehensive reporting includes a dashboard that can give you in-depth insights into how your franchise is… Continue reading Why Franchise Brands Should Partner with Softline Solutions
Use Google Analytics to Calculate SEO ROI
The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your strategy, you need to measure the return on investment (ROI) of your SEO. Key metrics that need to be tracked monthly include the cost of current SEO campaigns and key performance indicators (KPIs). One way to track… Continue reading Use Google Analytics to Calculate SEO ROI
Questions to Ask Yourself Before Hiring a Marketing Agency
The right marketing agency can lift your business to the next level, but it’s not always easy to decide who to hire. You’re likely to hear plenty of claims from different firms, but what you’re looking for is a marketing agency that fits well with your business and understands your vision. Here are a few… Continue reading Questions to Ask Yourself Before Hiring a Marketing Agency
Are People Spending More Time Watching Videos on TikTok Than YouTube?
Consumers are spending more and more time streaming on social apps. As of June 2021, the amount of time spent streaming on TikTok is now greater than the time people spend on YouTube, according to analytics firm App Annie. In the United States, time spent watching videos on TikTok is just slightly more than time… Continue reading Are People Spending More Time Watching Videos on TikTok Than YouTube?
