Marketing is an industry that’s continually undergoing changes, but one thing that hasn’t changed is that pay-per-click advertising (PPC) is one of the most effective ways for businesses to grow brand awareness and visibility. There are a lot of platforms to choose from and marketers sometimes wonder about decisions made by other businesses, such as… Continue reading Pay-Per-Click in 2025
What Home Services Marketing Professionals Need to Know
If your business is in the home services industry, your marketing strategy should start with an awareness of current trends. The home improvement market is booming and showing no signs of slowing down. There’s high demand for home improvement services, and this industry is valued at more than $485 billion. Reaching prospects in this market… Continue reading What Home Services Marketing Professionals Need to Know
Generating Reach on Threads With Questions
Threads is a rapidly growing Meta-owned platform that provides an alternative to Twitter/X. Many online users who have become turned off to Twitter are drawn to Threads since it’s a similarly text-heavy and fast-paced platform. With so many social media platforms to choose from, marketers may be reluctant to invest time and effort into one… Continue reading Generating Reach on Threads With Questions
Getting Better Results from Ecommerce Search Campaigns
When done right, pay-per-click advertising (PPC) offers a healthy return on investment (ROI) for ecommerce businesses. Running PPC ads is a great way to promote your business on social media networks, search engines and websites. It’s a data-driven approach, providing plenty of opportunities for testing and analyzing what’s working and what’s not. Using PPC, your… Continue reading Getting Better Results from Ecommerce Search Campaigns
Create Content Based on Buyer Preferences
Content creation is essential as a way to build brand recognition and engage with your target audience. Without quality content and a solid online presence, your business has little chance of being competitive. New tools and methods are continually evolving that make it easier than ever to produce content for your website quickly, but that… Continue reading Create Content Based on Buyer Preferences
The Best Apps For Marketing to Gen Z
Success in marketing depends on knowing exactly who your target audience is. Gen Z represents those born between 1997 and 2012. What are the priorities for people in this group and where do they spend most of their time online? Gen Zers have been surrounded by technology as long as they can remember. They’re accustomed… Continue reading The Best Apps For Marketing to Gen Z
The Success of the Google Advertising Platform
When you think of online advertising, there’s a good chance you think of Google, which is the world’s largest advertising platform. In 2023, Google made over $237 billion from ads, which was approximately 77 percent of their revenue. Google has a reputation for successfully driving targeted traffic and delivering strong returns on investment, which is… Continue reading The Success of the Google Advertising Platform
Factors That Affect Search Engine Rankings
Understanding search engine optimization and trying to determine what causes pages to rank high in search engines can be puzzling. There are many queries in which Reddit and other user-generated content (UGC) rank surprisingly high, sometimes even for commercial keywords. Posts that are keyword stuffed or AI-generated sometimes rise to the top of the search… Continue reading Factors That Affect Search Engine Rankings
Why Small Businesses Should Leverage Digital Marketing
Traditional marketing such as outdoor advertising, print ads and brochures are often the first type of marketing done by small businesses. For better results, small businesses should combine traditional marketing methods with digital marketing. As many as three out of every four prospects search for companies online before visiting a brick and mortar store. Having… Continue reading Why Small Businesses Should Leverage Digital Marketing
Confidential Matching Launched By Google
Google recently announced the launch of confidential matching. It’s a privacy-first solution and a feature of Google Ads Data Manager. With this feature, offline first-party data can be connected securely for campaign measurement and audience targeting using confidential computing technology. Data is protected using Trusted Execution Environments (TEEs), which means that no one can access… Continue reading Confidential Matching Launched By Google
