Google recently announced the launch of confidential matching. It’s a privacy-first solution and a feature of Google Ads Data Manager. With this feature, offline first-party data can be connected securely for campaign measurement and audience targeting using confidential computing technology. Data is protected using Trusted Execution Environments (TEEs), which means that no one can access… Continue reading Confidential Matching Launched By Google
Better SEO Insights With GA4
Google Analytics 4 (GA4) is a great tool for analyzing traffic to your website and offering insights into the performance of your campaigns as well as user behavior. SEO professionals can use the data provided by the reports and metrics of GA4 for improving SEO performance. Reports in GA4 don’t automatically show Google Search Console… Continue reading Better SEO Insights With GA4
Using Short Form Video in 2024
The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Lead Generation Ads Launched on Reddit
Lead generation ads have been launched on Reddit in beta, which is available globally for advertisers who use this platform. Businesses across various industries may benefit from this since this new ad format allows advertisers to engage with diverse audiences and capture high-quality leads. When a reader clicks on your ad, a form pops up… Continue reading Lead Generation Ads Launched on Reddit
Use Storytelling For Better Brand Results
Boring business jargon doesn’t have much impact when it comes to branding. A better approach that can be used to increase trust as well as your bottom-line results is storytelling. When people hear a story they can relate to, it builds connection and empathy, results that you won’t get with business-speak. Storytelling is an effective… Continue reading Use Storytelling For Better Brand Results
60-Minute Video Uploads on TikTok
One thing you can be sure of when it comes to social media marketing is that things are always changing. TikTok was originally thought of as a platform based on short content. When it launched, video content was limited to 15 seconds. That’s gradually gotten longer starting with increasing the length of videos to 60… Continue reading 60-Minute Video Uploads on TikTok
Upgrades to Google Performance Max
Google Performance Max, also called Pmax, is a way for marketers to access their full inventory of Google Ads from just one consolidated campaign. It’s a unique campaign type that’s automated and uses the power of machine learning to optimize bids and placements in real-time. It’s the only campaign type that allows you to reach… Continue reading Upgrades to Google Performance Max
Creating an Effective Marketing Plan
If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Do Longer Reels Help or Hurt Performance on Instagram?
If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?
Creating an Exceptional Marketing Plan
An important part of successful marketing is to create a marketing plan each year. An exceptional marketing plan includes analyzing the strengths and weaknesses of your business along with data about your customers and competitors. With this information, you can create a marketing strategy, set your budget, and decide what technology and marketing channels you’ll… Continue reading Creating an Exceptional Marketing Plan
