Threads is a rapidly growing Meta-owned platform that provides an alternative to Twitter/X. Many online users who have become turned off to Twitter are drawn to Threads since it’s a similarly text-heavy and fast-paced platform. With so many social media platforms to choose from, marketers may be reluctant to invest time and effort into one more, but Threads is closely partnered with Instagram and provides a good opportunity to build brand awareness and reach.
Threads is built for conversation. If you don’t have a Threads account already, you need an Instagram account to build one. Popular Threads can be featured on Instagram, and Thread users can tag Instagram users on Threads. The more engagement you get on a Threads post, the more valuable your post is considered by the Threads algorithm. How do you go about stimulating engagement?
Asking Questions
A simple post asking a question, particularly a controversial question, encourages people to participate in a discussion. The more comments that a question generates along with likes and reshares, the better your post is likely to be ranked by the algorithm. When people have a strong emotional connection to a question, it may make them want to share with others, which can be the catalyst that causes a post to go viral.
People are often hesitant to share their thoughts online. Questions are a great way to get people talking and sharing their own perspectives. Besides increasing your reach, asking questions and paying attention to answers can help you get to know what’s most top of mind of various members of your target audience.
Why Questions and Answers Are Important on Threads
Meta is working on building its own AI models. For AI models to be beneficial, human input is needed. Genuine interactions in the form of questions and answers can provide valuable data for large language models. Reddit is an example of a platform that provides valuable data using questions and answers written by humans. Meta is looking for the same type of human-provided data.
Asking divisive questions can stimulate heated responses and attract attention, but stimulating arguments isn’t necessarily the best way to engage with your audience. Ask questions and encourage people to participate in discussions. Posts that trigger a positive emotion such as surprise, joy or excitement have a good chance of being shared and attracting an audience.
Your Social Media Strategy
Threads is a great platform choice for sharing quick text-based content. Since posts on Threads are text-based, they don’t require the amount of time investment that’s typically needed to stand out on platforms like YouTube, TikTok or Instagram. Having a presence on Threads is a good way to increase the reach and visibility of your business and the time required to do this is minimal since you can easily repurpose content from other platforms.
Need help with your social media marketing strategy? Reach out to the experts at Softline Solutions. We’ve helped hundreds of companies succeed online, and we want to help you grow your business and your online presence.
